Business Spotlight: OPT2LIV MEDICAL

OPT2LIV MEDICAL Blends Traditional Care With Holistic Wellness

For more than three decades, Dr. Amy Banter has practiced family medicine with a focus on prevention and wellness. In recent years, she and her husband, Eric, have taken that commitment to a whole new level by building a medical practice in Fishers that blends traditional primary care with holistic wellness. Their practice, OPT2LIV MEDICAL, is part clinic, part wellness center, and unique in the way it cares for patients.

“We wanted to create a space where people don’t just come in when they’re sick, but where they can truly learn how to live healthier, longer lives,” Dr. Banter says. “Instead of a quick annual checkup and a prescription when something goes wrong, our goal is to walk alongside patients every step of their health journey.”

Dr. Banter’s journey began in traditional medicine. After completing her residency, she taught residents and medical students, delivered babies, and served in rural communities. Her passion was always prevention and wellness, but the system didn’t leave much room for that.

“When you’re seeing patients every 10 to 15 minutes, you don’t have time to talk about nutrition, stress, or sleep,” she says. “It becomes a revolving door of treating symptoms instead of focusing on the root cause.”

In 2007, she and Eric moved from Muncie to the Noblesville area. Together with her mother-in-law, they opened a wellness center offering yoga, massage, and stress-reduction seminars alongside her private medical practice. They even researched how therapies like yoga and breath work could help people with chronic pain, trauma, PTSD and autism.

The true shift occurred in 2021. That year, the Banters launched OPT2LIV MEDICAL, a direct primary care practice with a built-in wellness model. Instead of billing through insurance, patients pay a monthly membership that covers frequent visits, personalized health plans, and access to a physician who truly knows them.

“My patient panel is a fraction of what it used to be,” Dr. Banter says. “That gives me the time to focus on each individual, spend more time with them, and make care truly personalized.”

Four foundational pillars of health guide the practice: breathe, eat, move and sleep. Each patient’s care plan addresses these areas, with Dr. Banter handling the medical side and Eric serving as a health coach and yoga therapist. This holistic approach ensures that every aspect of a patient’s health is considered.

“We’re not just looking at symptoms,” Eric says. “We’re helping people understand how stress, nutrition, movement and rest impact their health. A big part of my role is coaching patients and giving them the knowledge and experiences so they can feel the difference when they make healthy changes.”

That approach resonates with patients across the spectrum, from young families to seniors. Some come with multiple chronic conditions such as heart disease, cancer or diabetes. Others are already healthy and want to stay that way. Many struggle with fatigue, hormone imbalances or gut health issues.

“What unites them is that they’re looking for someone to bridge the gap between traditional medicine and lifestyle wellness in a scientific, evidence-based way,” Dr. Banter says.

In addition to primary care, the Banters offer services not typically found in a doctor’s office. Patients can receive yoga therapy, IV nutrient infusions tailored to lab results, and sessions with a device that stimulates the vagus nerve to promote calm and relaxation.

“We always say the body wants to be in balance,” Eric says. “Sometimes we use yoga, sometimes IV nutrients, sometimes breathing techniques, but the goal is always the same: helping the body find equilibrium.”

The couple also embraces technology. Many patients wear smart devices such as Apple Watches, Oura Rings and WHOOP bands, which track data on stress, movement, and sleep. At each visit, Dr. Banter reviews those metrics alongside lab results and symptom questionnaires. This modern approach allows for precise, personalized care and reassures patients that their health is being monitored and optimized.

“Our motto is, ‘test, don’t guess,’” she says. “We don’t want to wait until someone is sick enough for insurance to approve tests. We monitor and optimize before major problems develop.”

True to the Latin root of the word “doctor,” or docere, meaning to teach, education is central to the Banters’ philosophy. Every patient visit is an opportunity to learn about their body and how to care for it. But the Banters go beyond the office walls, leading retreats designed to immerse patients in healthy living.

“We’ve hosted retreats focused on each of the four pillars,” Dr. Banter says. “At our ‘breathe’ retreat, for example, patients learn stress-reduction techniques. At our ‘move’ retreat, we hiked mountains together. We’ve done retreats in places like St. John, where we cook healthy meals, practice yoga, and show people how to integrate wellness into daily life while still enjoying life.”

For the Banters, the demand validates their vision.

“It tells us people are hungry for this kind of care,” Dr. Banter says. “They want a doctor who listens, spends time with them, and helps them navigate not just illness, but wellness.”

The Banters believe that stress, in particular, is one of the most urgent health challenges.

“Stress has the fastest and most damaging impact on health,” Dr. Banter says. “So much of what we do comes down to teaching people how to manage stress through breathing, movement, nutrition and rest.”

At its core, OPT2LIV MEDICAL is about relationships. The Banters send out weekly educational videos, host wellness workshops, and provide high-touch support between visits.

“We think of it like a gym membership for your health,” Dr. Banter says. “Patients know they can reach out, and we’ll be there for them. It creates a family feeling.”

And for the Banters, that’s precisely the point.

“We lived the same busy, stressful lives our patients live,” Dr. Banter says. “We raised a family, worked crazy hours, and tried to stay healthy. That experience shaped our passion to create a practice where people could get the kind of care and the kind of guidance that we knew was missing.”

Ultimately, their mission is simple but ambitious: to transform the way people think about health care.

“If we can help people understand their bodies, manage stress, and make sustainable lifestyle changes, we can shift the focus of medicine from treating disease to creating health,” Dr. Banter says. “That’s what drives us every day.”

For more information, visit opt2liv.com.