Popular Event Returns to Support Local Businesses During Trying Times
Photographer / Kerch Creative
The City of Fishers will once again host Shop Fishers on Saturday, Nov. 28 to highlight local businesses during.
“Everyone knows Black Friday,” says Stephanie Perry, Assistant Director of Public Relations for the City of Fishers. “This event is a great way to get many of the same deals, but here at the local level.”
The initiative will offer discounts and promotions from more than 50 different local businesses and restaurants to promote shopping locally.
“Our community has been great about supporting local businesses either through curbside pickup, carry out or online ordering,” Perry says. “I think this year it’s especially important to come together and support our local community. These business owners are our neighbors, our friends and residents here in our community as well. This event is about showing them some extra support this year and shopping local as much as possible during the holiday season.”
Many businesses participate year after year. Four Day Ray Brewing will offer a 15% discount on items purchased online.
“This is a great way to support the local community,” says Brooke Killey, Marketing & Events Director at Four Day Ray Brewing. “It’s a great way to not only push traffic to our business but other local businesses near us.”
They will also be showcasing their Snow Shed Winter Ale in the brewery and restaurant.
“It’s our brown ale with cinnamon and nutmeg,” Killey says. “It has hints of malty sweetness, nuts, honey and biscuit. It’s like a warm hug in a glass. It’s a fan favorite we bring back each year.”
It’s not only brick and mortar locations that participate. Ecommerce sites also participate each year. Rosie Boutique sells unique jewelry and will offer a 25% discount for shoppers.
“The Fisher’s community is so entrepreneurial,” says Brooke Wyatt, CEO of Rosie Boutique. “I’m one of the younger participants so it’s very cool for me as a CEO and as an entrepreneur to look up to other business owners in the area. I’m a huge fan of the other boutiques and local businesses here. It’s an honor for me to be in the entrepreneur community and helping other people with this the support shop small.”
New local businesses hope participating will shine a spotlight during the pandemic. The Wispy Pine Boutique opened in September.
“We focus on making women feel confident and empowered through the clothing we sell,” says Jami Griffith, The Wispy Pine Boutique Manager. “We’re a little off the beaten path, so a lot of times people will tell us they saw our store while going to Starbucks.”
Griffith is excited to participate in the event because the city has already been so supportive. Wispy Pine will offer shoppers $10 off every $50 spent in-store.
“One of the wonderful things about this community is there are so many small, local places to eat and shop,” Griffith says. “The fact that Fishers wants to showcase those places for the community is really special.
Unplug Soy Candles will participate for the first time this year and will offer 20% off November 25-30. Exclusions apply. Additionally, during Shop Fishers, shoppers will receive a free Gold Tin candle with every $50 spent.
“We sell candles that not only smell great but are also home decor pieces,” says Jessica Matson, Sales and Marketing Manager at Unplug Soy Candles.
Business hasn’t slowed down during the pandemic.
“We did shut down for seven weeks but one of our owners came in to fulfill wholesale orders,” Matson says. “People are stuck at home and they want their houses to smell good so we’ve seen a lot of refills. Guests can bring in their containers and then we will refill them for a 20% discount.”
The Fishers Arts Council will host an event at City Hall showcasing local artwork and artists as well.
“It’s usually about 15 to 20 local artists who are creating their art live and also selling it,” Perry says. “That’s another great way to shop local and support some of our local artisans.”
Shoppers can utilize the Play Fishers app for a chance to win special gifts.
“The app is a year-round app that we use for all of our special events,” Perry adds. “During Shop Fishers, it will have all the information on all the participating businesses. Participants can even check in on the app when you go to a business. If you check in at three or more you’re entered to win a prize pack that includes gift cards and free merchandise from participating businesses.”
Shop Fishers will also offer online giveaways during November.
“We always encourage people to follow us on our social media pages and follow the hashtag Shop Fishers, Perry says.
For more information and to see a complete list of participating businesses visit thisisfishers.com/shop-fishers/.