Compass Realty Rebrands Under the Coldwell Banker Banner
Writer / Melissa Gibson
Since 2013, Compass Realty has been a small, independent real estate agency with a solid belief in taking care of their staff, brokers and their community.
On November 11, the official name of Compass Realty became Coldwell Banker Stiles, and their branding has changed. So what does that mean for clients?
“The signage is different,” REALTOR Jake Stiles says. “It’ll be a big benefit to us to be a part of Coldwell Banker, but both companies care about their agents and giving back. It’s an important piece of what we do.”
Many other brokerages had approached Compass Realty with the intent of purchasing the agency, but only Coldwell Banker seemed to fit the cultural and business mission that Compass Realty has become known for in their community.
“Coldwell Banker recently went through a rebranding,” Stiles says. “They are a 116-year-old company and when we saw the new technology and marketing opportunities they had to offer, along with their small presence here in Indy, it made sense to us.”
One large benefit is Coldwell Banker’s established global luxury business. In addition, since they don’t currently have a large presence in the area, Stiles and his team at the former Compass Realty office will be able to take part in growing the brand. The larger company brings the most up-to-date technology and marketing to the table, and their professional standards seem to match what Compass Realty has always been about.
Coldwell Banker has won an industry Women’s Choice Award for five years in a row, naming them the best broker for women to work for.
“We believe in being different,” Stiles says. “We don’t just put a lockbox on the door and a sign in the yard. With Coldwell Banker, we’ll be able to continue those standards for high-quality agents and customer service to our clients and broker partners.”
They’ll also continue their company’s nonprofit.
“A portion of every closing goes to our non-profit,” Stiles says. “It’s predominately for Johnson County residents and the surrounding areas. If someone is in hardship either physically or financially, they can apply for assistance.”
In the past, the team at Compass Realty has trimmed bushes and cleaned gutters. They’ve bought supplies and hired skilled workers in order to build wheelchair ramps and install furnaces and water heaters.
To date, the REALTORs have donated more than $30,000 to the Center Grove Community for drug awareness programs, school programs, the Center Grove Team of the Week, sponsored tailgates with the Trojan Tailgater and other sponsorships for school-based activities.
“We want to help people in our community,” Stiles says. “Not only do we work in this community, but most of us have graduated from these schools and live here with our families. Now our children are going to Center Grove. We know a lot of people in the area and you want to support those who are supporting you. We want to benefit the community to make it better and safer for all of us.”
The people at Coldwell Banker couldn’t agree more.
Stiles says at a recent annual training session in Arizona, the staff at Coldwell challenged the crowd to raise $10,000 for St. Jude Children’s Research Hospital.
“Over the next hour as they presented, they raised over $110,000,” Stiles says. “Here’s the kind of people we’re working with. They aren’t willing to overlook an opportunity to give back and help others, and we thought that was really neat.”
The current real estate market has many questioning where to go from here, but the staff at Coldwell Banker Stiles can answer those questions.
“There is a misconception,” Stiles says. “From a cost perspective, it was out of control over the past couple of years. People were bidding tens of thousands over the asking price, but today Indy is extremely marketable. You’re paying market value and not above. We feel the market is similar to other comparable metros across the country.”
Another advantage of having friends like Mr Stiles and the new Coldwell Banker Stiles team in the community is their knowledge of families that are considering a move but are not yet in the market, giving someone looking to buy an extra edge in the purchasing process.
Regardless of when and where the real estate world throws residents a curve ball, Coldwell Banker Stiles is ready to handle the needs of clients, and the community will continue to benefit from their good will.
“We also want local agents to know – come find out a little more about us,” Stiles says.
In the meantime, the staff will be busy serving a meal at the Johnson County Fairgrounds on Thanksgiving morning, at the local women’s shelter, or taking on extra shifts at the Midwest Food Bank throughout the remainder of the holiday season.
For more information about the new Coldwell Banker Stiles location, visit findindyareahomes.com.