Writer / Christina Cochran
For years, women on the southside of Indianapolis have enjoyed the convenience and personal attention of shopping at locally owned boutiques. Men, however, haven’t always had the same options. Jacob Slaughter and his wife, Sara, are hoping to change that with the opening of Collier Outfitters, a new men’s clothing store offering everything from casual weekend wear to polished looks for the office.
Located in the former Brianne’s Boutique storefront, Collier Outfitters officially opened its doors October 1, bringing a fresh concept to a familiar shopping destination.
The idea began as a conversation between the husband-and-wife team, who had been considering ways to expand their family business. Sara, owner of Brianne’s Boutique, had often brought Jacob along on buying trips, where he discovered an unexpected enthusiasm for the retail side of things.
After returning from a buying trip to Las Vegas, Jacob jokingly suggested they open a men’s store called “Collier’s Collars.” What began as a playful suggestion gradually became a serious possibility.
“We went back and forth with the idea until I had a major equipment fire in the fall of ’25,” Jacob recalls. “The idea really developed after that.”
Jacob, whose professional background includes heavy equipment operation and project management, owns Slaughter Land Services, a land-clearing business he plans to continue operating alongside the new store.
Having grown up in a small-business household, entrepreneurship was already familiar territory. Although men’s fashion might seem a departure from land clearing, Jacob recognized a common thread between the two industries: building relationships.
One of his favorite parts about operating Slaughter Land Services has always been meeting with clients. At Collier Outfitters, he now has the opportunity to build those relationships with customers every day. As the couple began discussing their idea with Brianne’s Boutique customers, the response was overwhelmingly encouraging.
“We were getting so much positive feedback that there was no way we could turn back,” Jacob says.
The timing also coincided with another significant transition for the family. Brianne’s Boutique was relocating next door into the former Teresa’s Hallmark building, a longtime community fixture operated by Sara’s mother, Teresa.
The move provided an opportunity to refresh the family’s retail offerings while giving Teresa a chance to step back from some of her responsibilities.
“She still continues to be the gift buyer, visionary and mentor to me,” Sara says, adding with a laugh that she doesn’t expect her mother to slow down anytime soon.
With Brianne’s settling into its new home, the neighboring storefront became the perfect location for Collier Outfitters.
The store fills a gap in the local retail landscape, offering men an alternative to online shopping or traveling outside the area for quality clothing.
“Men want to look nice too, whether it’s for work or a special occasion,” Jacob says. “We carry styles for work, play and life.”
The carefully selected merchandise includes established brands such as Johnston & Murphy, TravisMathew, Mizzen+Main, 7Diamonds, Flag & Anthem, Criquet, KÜHL, Liverpool and L.L.Bean.
Customers will find outdoor-inspired clothing, golf apparel, smart-casual pieces and collegiate merchandise, along with seasonal gifts and accessories.
Customers have already given the store an affectionate nickname: the “bro-tique.”
Jacob describes it as a curated specialty store for men, offering thoughtfully selected merchandise and an approachable shopping experience.
The couple hopes to serve a broad range of customers, from young professionals building their first work wardrobes to retirees looking for comfortable, versatile clothing. With varying price points and styles, the store aims to make quality clothing accessible to different ages and lifestyles.
Although the initial collection leans toward casual apparel, Jacob says customer feedback will help shape future offerings, including the possibility of expanding into dressier styles.
Just as important as the merchandise is the atmosphere.
The Slaughters want customers to feel welcome, whether they’re confident shoppers or men who would rather leave the wardrobe decisions to someone else.
“We are laid back and we treat you like a friend,” Jacob says.
Inside, a comfortable sitting area with a television showing sports offers a relaxed alternative to the traditional shopping experience.
Associates are available to help customers discover their preferred brands, coordinate complete outfits and even special-order items.
“We display complete outfits to take the guesswork out of what looks good together,” Jacob explains. “We can be your personal shopper if you don’t have one.”
The approach reflects the same philosophy that has helped Brianne’s Boutique build a loyal customer base: quality merchandise, friendly service and genuine relationships.
Since opening October 1, the response has reinforced Jacob’s belief that the community was ready for something new.
Customers have repeatedly expressed their appreciation for having a dedicated men’s clothing store close to home.
For Jacob, Collier Outfitters represents more than an additional storefront. It’s an opportunity to build a business of his own while continuing his family’s connection to local entrepreneurship and serving the community he knows.
“Our strengths complement each other,” Sara says. “We enjoy spending time with each other, so working together and building this business has been a lot of fun.”
And while the merchandise may be new, the mission is refreshingly simple.
“Our goal is to make looking good easy,” Jacob says.
