At a time when many companies are struggling to adapt to rising global tensions, supply chain volatility and a war for talent, Greenwood-based National Trade Supply (NT Supply) is leaning in with strategy, clarity and confidence.
Founded in the early 2000s as one of the first companies to sell aftermarket air and water filtration products directly to consumers online, NT Supply has always embraced disruption. Today, that same spirit fuels a transformational journey — one that’s positioning the company as a national force at the intersection of American manufacturing and e-commerce innovation.
“We’re not here to be passive participants in a shifting landscape — we’re here to shape it,” said Jeremy Buchanan, the recently appointed president of NT Supply. “Our goal is to build an organization that’s not only agile but sustainable. That means investing in people, processes and platforms that let us outpace change instead of chasing it.”
A Manufacturer for the Digital Age
While e-commerce drives the customer experience, NT Supply’s backbone remains its U.S.-based manufacturing and light assembly operations, which produce the majority of its aftermarket products right in Greenwood. As tariffs and overseas uncertainty challenge import-reliant competitors, NT Supply is doubling down on domestic control and operational excellence.
By consolidating manufacturing, warehousing and fulfillment under one roof — well, two roofs, following a major expansion in 2021 — NT Supply has created an ecosystem that delivers faster, smarter and more affordably.
“It’s not just about shipping products — it’s about building a system where people, processes and technology work in sync,” said Dan Moering, vice president of distribution and special projects. “That’s what drives efficiency, speed and a better experience for our customers.”
Talent First: Transformation From the Inside Out
At the heart of NT Supply’s transformation is a belief that organizations only evolve when people do. Nowhere is that more visible than in the leadership of Buchanan, who rose from CFO to president during a pivotal moment in the company’s growth.
His transition wasn’t just a promotion — it marked a shift in mindset across the organization. With a sharp eye for discipline and a deep respect for people, he has helped reshape the company from the inside out — identifying critical roles, elevating expectations and building a culture where accountability and support go hand-in-hand.
“Leadership isn’t about titles — it’s about consistency, character and conviction,” Buchanan said. “You can’t ask people to do their best work unless you’re modeling what that looks like every day.”
Under his direction, Buchanan has been instrumental in identifying the critical roles NT Supply needs not just today, but in the next three to five years. But the greatest investment has been in people already inside the building — creating opportunities for them to grow, take on more responsibility and step into roles they may not have imagined for themselves.
One of the most powerful examples of that philosophy in action is Josh Emmert, who began his career at NT Supply in 2008 as a shipping clerk. Over the years, Emmert has taken on new challenges, grown alongside the business and now serves as manufacturing plant manager — leading one of NT Supply’s most critical divisions. In the past year alone, he has rebuilt the manufacturing leadership team, eliminated barriers between departments and championed NT Supply’s core values across the operation. He’s now on track to help deliver one of the division’s best years yet.
“Josh is exactly the kind of leader this company is built to grow,” Buchanan said. “He knows what it takes, he lives the values and he brings people along with him.”
Of course, growth brings change — and change isn’t always comfortable. But NT Supply has embraced that reality with maturity and purpose. “Turnover is never easy,” said Abby Robertson, vice president of people, culture and customer experience. “But we believe that change, when handled with clarity and integrity, lifts everyone. A high tide raises all boats — and that’s exactly what we’re seeing.”
This people-first approach is grounded in the company’s core values: self-awareness, grit, curiosity to action, critical thinking and operational excellence. They aren’t just aspirational words — they’re operational imperatives. They shape hiring, guide decision-making and show up in how teams interact every day.
A Culture That Earns Recognition and Results
A Culture That Earns Recognition and ResultsThis intentional approach to culture hasn’t gone unnoticed. In May, National Trade Supply was named a Top Workplace by The Indianapolis Star, joining previous honors such as Best Places to Work in Indiana and Internet Retailer Top 500.
The award was based entirely on confidential employee feedback around leadership, engagement and connection — proof that the internal investments are paying off.
“Companies should be like rivers, not lakes — always moving, adapting and shaping to what’s ahead. Culture should do the same,” Robertson added. “At NT Supply, we believe a strong culture evolves with the needs of the business, but it always flows from the same source: our values, our people and our commitment to doing great work.”
Among the company’s standout employee benefits:
10-year anniversary award: Team members who reach 10 years with NT Supply choose one experience from their personal bucket list — with all expenses paid by the company.
Onsite success coach: In partnership with the Johnson County Employer Resource Network, employees have direct access to mental health, career counseling, housing and transportation resources.
Professional conferences and industry events: Opportunities to attend trade shows and conferences that keep teams on the leading edge of innovation, technology and best practices in e-commerce, logistics and manufacturing.
$500 employee referral bonus: Earn $500 for every successful referral — because great people know great people.
Looking Ahead: From Local Roots to National Reach
As National Trade Supply continues to scale, it does so with one foot firmly planted in Indiana — and the other in the future of modern industry. With a strategic plan under active execution, the company is expanding capabilities, strengthening supply chain partnerships and continuing to attract top talent across operations, technology and leadership.
“We’re not building a company that reacts — we’re building a company that leads,” Buchanan said. “And we’re doing it with people who are wired to think critically, act boldly and grow with us.”
National Trade Supply is located at 2011 Southtech Dr., Suite #100 in Greenwood, IN. For more information, give them a call at (888) 407-5688 or visit them online at DiscountFilters.com.
