Discover Boone County unveiled its new office building in June, a completely renovated space located in the heart of downtown Lebanon that refreshed a forgotten piece of the city’s legacy. This piece of Lebanon’s rich history has become an intricate part of the revitalization of downtown, focusing on investing in the community to create a better Boone County.
“This space represents a bold new chapter for Discover Boone County and a catalyst for the continued revitalization of downtown Lebanon,” said Allyson Gutwein, CEO of Discover Boone County.
Discover Boone County works diligently in creating tourism marketing initiatives that highlight experiences and events while showcasing the true essence of Boone County. Understanding the importance of tourism to the county’s economy, this new building will revitalize tourism and economic development, functioning as more than just an office space — it is also a center for establishing the county’s progress and future.
“This space empowers collaboration, innovation and professional development — positioning us as a go-to resource for anyone shaping tourism in the region. By investing in people and place, we’re building a stronger, more vibrant future for Boone County tourism,” Gutwein said.
Enriched with history — from serving as one of Indiana’s first Bell Telephone switching stations to housing Pioneer Printing — Discover Boone County chose the building because of its community significance and central location.
“Housed in a beautifully restored historic building, it honors our community’s past while actively shaping its future. By breathing new life into a once-dormant space, we’re not only investing in our organization, but also demonstrating the power of placemaking in Boone County. It’s a symbol of pride, progress and the vibrant future we’re helping to build,” Gutwein said.
Discover Boone County hopes to lead by example — visualizing the potential of dilapidated buildings or forgotten spaces and transforming them with new purpose.
Preserving integrity and history was vital in the redesign and renovation process. Key characteristics of the building’s past — including its original green paint color discovered during demolition and mementos such as 1960s basketball tickets from its time as Pioneer Printing — were intentionally integrated into the new design. Storytelling elements also include original 1920s photographs used as artwork, emphasizing the importance of honoring community history.
“The renovation was a thoughtful blend of restoration and modernization, preserving the building’s unique history while preparing it for future impact. Every design choice was intentional — celebrating the building’s legacy while creating a welcoming, functional home for Discover Boone County and our tourism partners,” Gutwein said.
The new office space will strengthen Discover Boone County’s ingenuity by fostering creativity, growing relationships and encouraging collaboration. It provides an environment to launch new initiatives, support tourism partners and host meetings, education sessions and coworking events. Being centrally located, the facility enhances the organization’s ability to provide services and expand tourism outreach.
“From lodging staff to event planners, our mission is to elevate every touchpoint of the visitor experience. We offer tools, education and strategic support to help local partners enhance their offerings, making Boone County a more competitive and attractive tourism destination,” Gutwein said.
Learn more at discoverboonecounty.com.
