Powering Your Potential
Ernie Yoder has often wondered what the key is to unlocking our potential. A former worker in the RV industry, Yoder enjoyed taking side jobs in the equine industry, supporting small-scale sales and breeding in his spare time. While caring for a horse at his home, Yoder noticed one malnourished, unhealthy horse that was not thriving, leading him to investigate the horse’s diet. After some trial and error, he found that an all-natural, non-GMO diet was the trick to transitioning the horse from hurting to healthy, and he decided to offer the same options to his community by opening the doors to Master Key Sales.
Master Key Sales offers all-natural, organic products to help keep you, your horse and your dog healthy. Yoder believes that not all nutrition is created equal and that the pathway to good health starts with feeding ourselves and our animals only the best in nutrition. The store carries Elite Nutrition, Next-Gen and Bravenly products, all non-GMO, organic products.
When COVID hit, Yoder was lucky enough to serve as barn health manager for Pleasant Ridge Equine, where he continued to research the benefits of a better dietary approach.
“I changed my approach to feeding horses and myself. Although many think corn is the culprit, it’s actually more about clean ingredients. I now focus on the non-GMO and organic side of things, and the horses I’ve cared for and myself are so much healthier,” Yoder says.
As his knowledge grew, so did his business, and it was soon time to move to a bigger space. He moved into a property on Pleasant Ridge Equine and has been continuing his journey to better health for himself and others.
Yoder recently added reproduction equipment and products, now accounting for a large portion of his business. He ships products near and far and feels blessed to speak with customers, many who have become friends, on a regular basis, all while supporting their personal and equine health.
“It’s been a wonderful journey over the last seven years, making new friends and helping to support our community. My family and I are grateful to be a trusted business, and we appreciate their confidence in us,” Yoder says.
Master Key Sales now offers lifestyle products and gifts alongside its nutrition options. He hopes to be a destination for anyone in his community looking to improve their health.
A family-owned business, Yoder enjoys supporting his community while working alongside his wife and children, all of whom assist in the store and help with deliveries. You will often see his son making free local deliveries in and around town and his daughter helping in the store.
“I’m excited to see where the future takes us and blessed to be able to help out my community,” Yoder says.
True to their slogan, Yoder and his family hope their products will help you “unlock your natural potential with Master Key Sales.”
To place an order, call Master Key Sales at 574-536-9400.
