Woman holding a german shepherd dog
Plaski Advertising owner Emily with her dog Greta (photo by Cyndi Coner)

Business Spotlight: Plaski Advertising

In today’s digital age, establishing a robust online presence is critical for any business. Small businesses in particular face unique challenges in navigating the vast and complex digital landscape. Enter Plaski Advertising, a local advertising agency dedicated to empowering small businesses by enhancing online visibility and hyper-local lead generation.

Plaski Advertising was founded by Emily McKnight (Coner) with a clear mission: to bridge the gap between small businesses and their customers through effective marketing strategies. “Sticking to cliches and following industry trends will not help companies cut through the noise on the internet. When you work with us, you’re bringing in experts who stay up-to-date on the latest tricks and tools, have years of experience in your target area, are local, dedicate their time to your paid ads watching every single dollar, and are skilled at taking your voice and turning it into words that get people to buy, book, call, or subscribe,” says McKnight.

The name “Plaski” is a nod to Pulaski County, Kentucky, where her grandfather and seven siblings were raised. However, when the family talks about it, the “U” is not included in the pronunciation, becoming “Plaski.” While the Coner family farm is still standing, McKnight is a lifelong Franklin resident.

Married to a City of Franklin Fire Department Lieutenant, McKnight has a passion for the community and family-owned businesses. She has worked with local and national brands alike, ensuring their online presence sets them apart from others in the industry through web development, strategy, search engine optimization (SEO), brand identity, email campaigns, and more.

Plaski Advertising uses a client-centric approach. They understand each business is unique and small business owners deserve more than a “one-size-fits-all” approach.

From the initial consultation to the execution of campaigns, Plaski Advertising collaborates closely with clients, ensuring transparency and communication at every stage, delivering cutting-edge solutions with measurable results.

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