In 2010, with the help of his father, Jerry, Darren Connor opened Bier Brewery to share his passion and excitement for brewing beer with others. Since opening the first location on 65th Street, the brand has grown steadily, with a second location in Carmel. In March the Connor family expanded yet again, opening their third location in Noblesville.
“We had been looking around for an area in Hamilton County to expand our business,” says Ryan Connor, co-owner and director of sales and marketing. “We saw the potential in the City of Noblesville. We loved that it still has a small-town feel. Our realtor sent us a property, and once we saw it we fell in love with it.”
The property spans four acres and includes a 6,000-square-foot tap room, a food kitchen, an acre-and-a-half wooded biergarten, a dog park, a playscape and ample outdoor areas. Connor says there was a small cinderblock building on the land when they purchased it, and they ended up incorporating it into the new designs.
“We felt like it was a very underutilized property in the southern part of Noblesville,” Connor says. “We got to work clearing some of it, but left much of it wooded. We thinned out the trees a little, keeping it more rustic. The city was phenomenal to work with during our renovations and buildout.”
Fans familiar with the Bier Brewery location on 65th Street know beer is the main focus, rather than food. The Connor family knew, however, that with a building as large as the new Noblesville tap room, they needed to offer more than snacks and food-truck fare.
“We’ve never been restaurant people,” Connor says. “We wanted to focus on the quality of our beer. We realized people enjoy having food with their beer outside. We thought about what was better to offer than what we call beer food – pizza and wings. You can’t go wrong.”
Bier Brewery isn’t just for beer lovers. As a family-operated business, the Connors knew they needed to include children and pets in the design and offerings at the new Noblesville location. The biergarten and patio are both kid and dog friendly. The nontraditional playscape is already a hit with families that include young children. Connor says they included a membership-based dog park for families who can’t stand to leave their beloved pups behind. The cost is $50 annually for one dog, $80 annually for two dogs and $100 annually for three dogs.
Connor says the entire family helps to run the business nowadays. He says they’ve never wanted to be statewide with multiple locations. They were more interested in brewing great beer. He says they never pictured how far they would have come since opening the first location in 2010.
“When we opened that first location, we didn’t even have a bar,” Connor says. “We had foldout tables. I guess that goes back to us being family owned and operated. Our aunts and uncles invested in this. We weren’t even selling pints back then. We were only doing carry-out.”
Fast-forward to 2024, and the Noblesville location has 24 dedicated tap lines and a beer hut containing eight additional lines to accommodate the biergarten. Beers often rotate with flavor profiles, including light, fruity, malty, hoppy and dark. Connor says they’re proud to be a part of the Noblesville community and often give back to the community in various ways. A few years back they partnered with Noblesville West Middle School teacher Jason Seaman, who was shot by a student in 2018. They aptly named the beer they created Small Town Hero, after Seaman’s heroic efforts that fateful day.
Bier Brewery in Noblesville also offers convenient parking, ample rental space for private events, daily specials, and additional community events and parties. Connor says they will provide additional drinks in the future.
“We’re super excited to be open and operating,” Connor says. “We had a huge turnout for Saint Patrick’s Day weekend, which was great. We got a good taste of what business will be like in the future. We learned a lot from our opening weekend.”
Bier Brewery in Noblesville is located at 1618 South 10th Street. For more information, visit bierbrewery.com/noblesville.
