An exciting update has begun for one of Westfield’s most cherished bakeries. Pat-a-Cakes, a longtime local favorite, has officially reopened under new ownership and a fresh identity.
Now known as Uptown Bakery, the establishment is being reimagined by new owner Jonathon Smith. The rebranding process started in November of last year and was unveiled this May with updated décor and a new sign.
Uptown Bakery may sound familiar — and for good reason. Smith is also behind the popular Uptown Café, which has several locations throughout the greater Indianapolis area, including Noblesville, Carmel and Fishers.
Smith has been working in the industry for more than 25 years. “I’ve been doing this my whole life. When I was 16 I wanted a car, so Mom and Dad told me to get a job. My best friend’s uncle had a restaurant, and that’s where I started,” he said.
The Uptown brand has a rich history dating back to 1932, when the first café opened in Noblesville. In 2013, Smith had the opportunity to co-own the Noblesville Uptown Café, and the brand continued to grow, opening locations in Indianapolis, Carmel and Fishers.
He has co-owned the restaurants with a group of friends he has known since his years at Hamilton Southeastern High School and wants to continue giving back to them as they have done for him over the years.
“With this bakery, it’s the last piece of the foundation with the core group of employees, managers and co-owners that we all grew up together, and what better place to do that than Hamilton County?” he said.
Smith dedicated several months to preparing for the bakery’s reopening to ensure longtime customers still get the treats they love. “From November until the end of May, essentially it was learning the recipes, learning the clientele and what they like. That way we can keep up those standards and add the products we have at the cafés as well,” he said.
Smith said he aims to maintain a consistent atmosphere across all locations, creating a sense of familiarity for customers, whether they’re visiting the bakery or the cafés. “I want to keep the high standards when it comes to the quality and service, so when customers come here, it tastes the same as if they are going to the restaurant.”
Looking ahead, his vision is to expand the bakery’s offerings beyond cakes and cookies. “Instead of just a dessert restaurant with cookies, cakes and cupcakes, now it’s kind of what I consider more of a full-fledged bakery where we can do multiple things like bread, jams, English muffins and pastries.”
Uptown Bakery also introduced a monthly cookie subscription program called Cookie Club. Each month, subscribers receive a box of freshly baked cookies delivered straight from the bakery. You can buy this subscription for three, six or even 12 months for a baker’s dozen of gourmet cookies.
From reimagining the menu to launching creative offerings like the Cookie Club, Smith is building more than a bakery — he’s reinforcing a legacy grounded in community, friendship and quality. As he puts it, “I want to be the best at what I do. That’s what drives me every day.”
Visit Uptown Bakery at Westfield Crossing Shopping Center along Ind. 32, just west of Carey Road.
Proud of you and your family and employees, too.
Planning to be a member of your cookie club, soon.
This is great news. Can’t wait to stop by and help support them.