FIVE FISHERS ENTREPRENEURS ON WHAT THEY BUILT, WHAT THEY LEARNED, & WHAT THEY’D TELL THE WOMAN STILL DECIDING WHETHER TO LEAP
BEHIND EVERY STOREFRONT, STUDIO, AND BOUTIQUE IN FISHERS IS A MOMENT A WOMAN DECIDED TO BET ON HERSELF. WE ASKED FIVE OF THEM THE SAME FIVE QUESTIONS — ACROSS FITNESS, WELLNESS, JEWELRY, AND STRATEGY. THEIR BUSINESSES LOOK NOTHING ALIKE. THEIR ANSWERS, IT TURNS OUT, RHYME.
THE PANEL
ROZ HARRIS, FIT CHICKS
Personal training and nutrition for women who want to get strong and live long. Started in 2012.
CHASTEN HARMON, PURE GREEN FISHERS
The plant-based eatery opened its Fishers doors in September 2025.
REASHEA REED, SHEA’S DIAMONDS & PERSONAL JEWELER
A relationship-first jewelry boutique founded in 2017.
TARA HOLLOWAY, NEXT LEVEL STRATEGIC / KNEPP WEALTH MANAGEMENT
Founder of Next Level Strategic (2022) & COO of Knepp Wealth Management in Fishers.
SHELBY TIBBLES, JETSET PILATES, FISHERS & CARMEL
Started in 2025 with her husband, Kyle, after a decade in medical sales.
Tell us about your business — and when it began.
ROZ HARRIS, FIT CHICKS
Fit Chicks — personal training and nutrition for women who want to get strong and live long. I started it in 2012.
CHASTEN HARMON, PURE GREEN FISHERS
Pure Green Fishers. We opened on September 6, 2025.
REASHEA REED, SHEA’S DIAMONDS
I started Shea’s Diamonds & Personal Jeweler in the fall of 2017.
TARA HOLLOWAY, NEXT LEVEL STRATEGIC / KNEPP WEALTH MANAGEMENT
My career lives at the intersection of two businesses. I’m COO of Knepp Wealth Management in Fishers, helping lead an established firm into its next chapter, and I’m the founder of Next Level Strategic, which I started in 2022 to work with leaders on strategy, growth, and transformation. The thread between both roles is the same: I help people get clear about where they want to go, then build what it takes to get there.
SHELBY TIBBLES, JETSET PILATES
My husband, Kyle, and I own JETSET Pilates Fishers and Carmel. We started in 2025 after most of our careers in corporate America — I spent 10 years in medical sales — ready to build something of our own around health, wellness, and community.
What’s one thing you wish you’d known when you started?
ROZ HARRIS, FIT CHICKS
How to transition from lease holder to property owner — renting to myself as I grew the business.
CHASTEN HARMON, PURE GREEN FISHERS
That no matter what’s going on in your business, your nervous system sets the tone of the space. Always. Plan accordingly.
REASHEA REED, SHEA’S DIAMONDS
That I didn’t need my exact niche figured out from the beginning. I’ve learned to embrace how the business naturally evolves and to give myself the freedom to change direction. Being flexible has been one of the most valuable parts of the journey.
TARA HOLLOWAY, NEXT LEVEL STRATEGIC
That you don’t have to have the entire path figured out before you start. I’m a strategist by nature, so I like a plan — but clarity often comes through movement. You make the best decision you can, take the next step, learn, and adjust. Strategy matters tremendously, but strategy isn’t certainty.
SHELBY TIBBLES, JETSET PILATES
Just how much patience entrepreneurship requires. Construction, hiring, permits, partnerships — things rarely happen exactly when you expect. You have to stay flexible and focus on what you can control. The vision doesn’t have to change just because the path does.
How has your definition of success changed?
ROZ HARRIS, FIT CHICKS
I define success as freedom. My worst day as a business owner in Fishers is better than the best day in any of my corporate positions. I couldn’t have opened a second business this year without a solid definition of success from the start — and that definition has shifted a lot from my 30s to now.
CHASTEN HARMON, PURE GREEN FISHERS
Instead of focusing on the end result, I focus on the process and making small progress incrementally — not trying to do everything at once. And beyond being profitable, I always want to make sure I’m having fun.
REASHEA REED, SHEA’S DIAMONDS
I’ve had to discover my own definition. Having always worked in family-owned jewelry stores, I first thought their accomplishments were what I should strive for. Over time I realized success feels different to me — it’s in the relationships I build with clients, creating pieces that hold meaning, and knowing that when someone leaves my boutique, they feel truly heard and cared for.
TARA HOLLOWAY, KNEPP WEALTH MANAGEMENT
Early on, success was easier to measure — the title, the promotion, the revenue number. Today I think much more about stewardship. Being entrusted with a business someone else built brings a different kind of responsibility. Growth isn’t just about making a business bigger; it’s about honoring what made it successful while building the people and systems for it to get better as it grows. I still love big goals — but I’m more interested now in whether I’m building something that lasts beyond me.
SHELBY TIBBLES, JETSET PILATES
At first I’d have defined success by numbers — revenue, memberships, milestones. Those still matter, but my definition has gotten bigger. Now it’s building something my family is proud of, creating opportunities for our team, and becoming a positive part of the community. I want JETSET to be a place where people feel confident, connected, and excited to show up for themselves.
What’s a challenge you’ve faced as a woman in business and how did you navigate it?
CHASTEN HARMON, PURE GREEN FISHERS
First, everyone assumes I’m an employee and not the owner — so there’s that. Second, management is harder as a woman. Subconsciously, women can be seen as more understanding and forgiving, and not taken as seriously. I navigate it by communicating clear expectations and boundaries with my team — and enforcing them.
REASHEA REED, SHEA’S DIAMONDS
I haven’t often viewed my challenges through the lens of being a woman in business. I began in the jewelry industry in 1989, at 18, and I’ve watched it evolve tremendously, with women now in leadership throughout. I was fortunate to grow up watching my mother run her own business. She never let being a woman feel like a barrier — she taught us to work hard and let the quality of our work speak for itself.
TARA HOLLOWAY, NEXT LEVEL STRATEGIC
Not letting the role you’ve had — or the way others have historically defined you — limit the contribution you know you’re capable of making. My background is rooted in marketing, but my leadership extends into strategy, operations, and growth. Sometimes you have to claim the full breadth of what you bring. Women can spend so much time making sure we’re qualified enough before we give ourselves permission to step forward. Confidence doesn’t always come before the decision — sometimes it comes because you made it.
SHELBY TIBBLES, JETSET PILATES
Learning to confidently take up space in rooms where I’m not always the most experienced person. As women, it’s easy to second-guess ourselves or feel we need every answer before we speak up. Confidence doesn’t mean knowing everything — it means trusting yourself enough to ask questions, make decisions, and surround yourself with people who are smarter than you where you’re not.
What would you tell a woman thinking about starting something of her own?
ROZ HARRIS, FIT CHICKS
Whether you want to go big or small, shoot for the moon — because if you miss, you’ll still be among the stars. Don’t have a plan B. Clarify your purpose and message, then learn, get better, and make it work.
CHASTEN HARMON, PURE GREEN FISHERS
Make sure you’re supported to the same extent your work requires you to support others. The holder needs holding too.
REASHEA REED, SHEA’S DIAMONDS
If it’s truly your passion and you see a need for it in your community, go for it. Give yourself grace and the freedom to grow and pivot. Surround yourself with people who believe in you. Women need to champion one another — find your champions and be one for others. Stay true to who you are and lead with kindness.
TARA HOLLOWAY, NEXT LEVEL STRATEGIC
Start with the problem, not the business. What problems do you enjoy solving? What do people consistently come to you for? Then think beyond starting and think about building — what could this become in five or 10 years? There’s a big difference between creating a successful job for yourself and building a successful business. Neither is wrong, but know which one you want.
SHELBY TIBBLES, JETSET PILATES
Don’t wait until you feel completely ready — you probably never will. Do your homework, surround yourself with people you trust, and take the leap. And don’t be afraid to build a business that fits the life you actually want. For me it wasn’t just about a business; it was about creating something alongside my husband that gives our family flexibility, purpose, and a legacy for our boys.
