atLawrence.com is expanding to better serve residents, businesses and not-for-profit organizations in our community. The necessary tools and people are now in place to accelerate atLawrence as the “go to” online resource for community news and information. Residents and community leaders should view atLawrence.com as an opportunity for constructive conversations with and about the city. In short, if it involves Lawrence, we want to know about it.
In the online publishing world “micro journalism” is the new media. No longer is mass communication via television, newspapers, radio and magazines the preferred (or even most effective) way of connecting with audiences. Instead, Web destinations such as atLawrence provide the comprehensive picture of a specific community in ways that mass media never could. You can find us on Twitter and Facebook.
Central to this information model is enthusiastic engagement by readers/viewers who provide the content that is of interest to the community. To that end, we’re encouraging you to add blog posts, upload your videos, comment on community issues, share photos of your kids and pets – you name it! atLawrence.com should be viewed as a fluid, continuing conversation about the city between you and fellow residents, community leaders, elected officials, schools, athletic teams, businesses, social service organizations, etc.
We’re excited about you adopting atLawrence as your online resource for all things Lawrence. Join our community and encourage your friends to do likewise. Why not email them now, and tweet the news? We want and need you to embrace this micro news tool to ensure that what’s important to you, and what’s important to Lawrence, is featured here for all to see.
Finally, I’d like to encourage you to contact me with any questions, comments or suggestions about atLawrence. Together we can accelerate public understanding and community pride about our city. Feel free to email me: email@example.com.