Since opening in February 2023, Crumbl Cookies in Brownsburg has risen to the top of the dessert food chain with its weekly rotating menu of 300 flavors and its viral brand partnerships.
“Who doesn’t love a great dessert, especially when you’ve got a menu that changes up every week? It’s something that intrigues people and gets them excited,” said Manager David Skow.
Skow’s favorite cookie is the Reese’s Pieces peanut butter collaboration.
“Every week, we offer a lineup of at least six cookies,” Skow said. “Typically, we will also have limited-time-only options, so those are going to be like miniature cakes, miniature pies, miniature cheesecake — things of that nature.”
In the year since Skow joined as manager, he launched initiatives to further involve Crumbl Cookies in the Brownsburg community. The Crumbl franchise partnered with Brownsburg High School, Bethesda Christian School and Danville Community High School.
“We’ve been looking to expand into the community and to be involved,” Skow said. “We’ve worked with local schools in the area. We’ve gotten to show up for some local sports games. In the fall and winter, we will be doing a lot more of that.”
Crumbl Cookies Brownsburg also donated cookies to Habit of the Heart, a Hendricks County-based nonprofit, to raise money for children, women and families with emergent needs.
As part of Crumbl corporate’s Meaningful Moments Campaign, Brownsburg Crumbl donated catering orders to weddings for local couples.
“A couple years ago, my wife and I got married, and I remember how expensive and stressful that can be,” Skow said. “There are some couples here in the Brownsburg community that can have the stress of that taken off their plate.”
In 2024, Crumbl branched out into pop culture partnerships with cookies for singer-songwriter Olivia Rodrigo and the Timothée Chalamet-led film “Wonka”.
“Not long ago, we had a partnership with the entire Kardashian family, and there was a pretty steep rise in sales specifically around the desserts associated with those,” Skow said. “During Kardashian week, we just about doubled the sales that we normally do.”
In late 2024, “The Tonight Show Starring Jimmy Fallon” launched a Holiday Seasoning Candy Cane Brownie that immediately sold out.
“Some of the things that people tend to love about our particular location is we’ve got a great staff and a great team here,” Skow said. “They love to chat with and learn about the people who come into the store.”
Whether serving classic flavors or brand deal delicacies, Crumbl Cookies Brownsburg is baking its way to a delicious future.
“Year over year, we’re definitely doing more business now than we were at this time last year,” Skow said. “As we look at our budget and look at 2026, we are definitely planning on that continuation in rising sales, and it’s really exciting.”
Crumbl Cookies is located at 943 N. Green St. in Brownsburg. You can call them at 317-520-2522 or visit crumblcookies.com/stores/in/inbrownsburg.
