Independent Clothing Shop Opens Newest Location in Fishers
Writer / Julie Yates
Photographer / Kerch Creative
The Wispy Pine Boutique is a welcome addition to the Fishers small-business community. Located on South Street, the shop is near several other stores, has plenty of parking, and is filled with fashionable yet affordable womens clothing.
Owner Amanda Shields has always been interested in fashion. She was working as a dental hygienist and teaching in the dental hygiene clinic at Purdue University Fort Wayne when back issues made her rethink her career. She decided to put her masters degree in business to good use by opening a clothing boutique.
I live in Gas City, but a lot of my family lives in Fishers and I spend about half of my time here, she says. Fishers is a second home for me. Gas City really needed a boutique, so I began by opening a shop in my home. In 2019 I opened The Wispy Pine Boutique in Gas City, and a year later, in Fishers. Both of my shops are in old houses. I found the Fishers location when I was going to the nearby Starbucks.
When customers walk into The Wispy Pine Boutique, they find comfortable and casual everyday wear, with a few dressy items as well. The cozy, boho-chic styles come in sizes ranging from small to 3X. The store also carries outerwear pieces and lots of on-trend jewelry.
Anyone can come in and find something they like, Shields says. We have clothes for all ages, from 16-year-olds to a 90-year-old woman. One of our biggest sellers is KanCan jeans. They fit very well and the ladies love them. We carry skinny, relaxed fit, bell bottoms and other styles. At this time, there is nothing in the boutique that is over $50.
Customers can shop in-store or online via the boutique website. Shipping is free on orders over $50, and otherwise there is a flat $6 fee. Purchases can also be picked up locally.
When I was trying to come up with a name for the boutique, I wanted one that fit my personality, Shields adds. I love to hike and be outdoors. One night, I woke up at 2 a.m. with the name The Wispy Pine Boutique in my head. I Googled it, and a wispy pine tree does exist.
Shields prides herself on operating a small, non-corporate company.
Im just a small-town girl running a business, she says. My cousin, Jami Griffith, is the Fishers store manager and shes there every day. I love having two shops in two towns. They are my babies and I cultivate them.
The Wispy Pine Boutique is located at 8936 South Street in Fishers. For more info, call 317-712-3199 and visit WispyPineBoutique.com.
