Frame It

The Great Frame Up Helps to Preserve, Protect, Enhance and Beautify

Writer & Photographer / Michael Durr

Custom framing is an artful way to preserve and display your cherished memories, artwork and memorabilia. While it may be tempting to opt for off-the-shelf frames, custom framing offers a range of benefits that can significantly enhance the presentation and protection of your valuable items. The Great Frame Up, with locations in downtown Indy and Carmel, makes it easy for you to swing by and chat with their incredible staff to find what will work best for your piece.

“I love that I get to work with all kinds of items, from trophies and stones to rare works of art,” says Owner Tony McGuire. “We just never know what someone is going to bring to us. Every single item has a story that is fascinating in its own way. Connecting in person with customers about these stories, and then preserving these stories for future generations, is really a feeling that I can’t put into words. No joke – I’m not making this up just to sound good!”

Personalization and Aesthetic Appeal

One of the most compelling reasons to opt for custom framing is the ability to personalize your framing choices to match your unique style and preferences. With custom framing, you have the freedom to select the perfect frame style, matting and glass options to complement the artwork or item you wish to display. This level of personalization allows you to create a frame that not only protects, but also enhances aesthetic appeal.

When you choose custom framing, you can select from a vast array of frame materials including wood, metal and acrylic, as well as an extensive range of finishes and colors. Custom frames are designed to enhance the visual impact of your items and create a focal point in your home or office.

Preservation and Protection

Custom framing is not just about enhancing the appearance of your artwork or memorabilia. It’s also about preserving them for generations to come. When you invest in custom framing, you can choose archival-quality materials and techniques that provide superior protection against environmental factors that can cause deterioration such as ultraviolet light, humidity and dust. Museum-quality, custom framing typically includes ultraviolet-protective glazing, acid-free matting and proper mounting techniques.

“When something is framed properly with the right materials, it will outlast your car, your furniture and yourself,” McGuire says.

Tailored to Your Space

Every space is unique, and custom framing allows you to tailor your framing choices to fit the dimensions and decor of your home or office. Off-the-shelf frames may not always come in the right size or style to complement your space, and you may find yourself compromising on the presentation of your cherished items.

Custom framing eliminates this problem by providing you with frames that are specifically designed to fit your chosen location. Whether you want to fill a large empty wall with a gallery of custom-framed artworks, or find the perfect frame for a small and intimate space, custom framing ensures that your items are displayed in the most appealing and appropriate manner.

Conservation of Value

Certain items such as original artworks, limited-edition prints and collectibles can hold significant financial and sentimental value. Custom framing can play a crucial role in preserving the value of these items. A well-designed custom frame not only protects the item from damage, but also enhances its perceived value.

A Unique and Memorable Gift

As we approach the holiday season, custom framing can make for a thoughtful and memorable gift. Whether it’s a wedding photo, a diploma or a special piece of artwork, framing a meaningful item and presenting it as a gift can be a deeply personal gesture that will be both meaningful and unique.

“We’re locally owned and staffed by some very talented people,” McGuire says. “We all have a passion for what we do, and it shows in our attention to detail and the time and care we take with each framed piece. The teams we have at both locations are some of the most creative and talented people I’ve ever met. They’re seriously the best group of people to work with, and I consider them all family.”

If you’re looking to enhance the beauty of your space, safeguard your valuable items or create a memorable gift, custom framing provides a tailored solution that allows you to fully appreciate and showcase your memories and belongings.

Visit the Indianapolis location at 612 N. Delaware Street. For more info, call 317-636-5040 or go to

The Carmel location is at 21 1st Street Southwest. Call them at 317-843-2030 and visit their website at

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