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Selfie WRLD Brings Unique Concept to Indy

Writer / Shay McCoy
Photographer / Michael Durr

Selfie WRLDCities are always finding ways to change, adapt and grow, whether with economic development or cultural initiatives. People are always looking for something new to do. Indianapolis now has something that has never been seen in the city before – its first selfie museum, Selfie WRLD. 

Selfie WRLD is a DIY photo studio with more than 40 photo opportunities, equipped with ring lights and Bluetooth remotes upon entry. But this isnt just your average photo studio backdrop. Selfie WRLD provides an elevated selfie experience, and guests can walk away with photos they can keep and share. The space is a permanent fixture located at 86th Street and Michigan Road, and Owner Nina Koehler is proud to run a business where everyone is happy and engaged with a space provided solely for creativity. She says she also loves being close to all the doughnut counties in Indy,” and accessible from all major highways.

Koehler and her husband always knew they wanted to run a business in the entertainment industry, and they discovered through social media that Selfie WRLD was a franchise. With 30 locations around the country, the Midwest was still lacking, so they inquired about an Indianapolis location. Koehler had a career in news, and was looking for a change of pace that allowed for more flexibility. She felt Indianapolis was the right city for a selfie museum. At first they were told Indianapolis wasnt available, but then a corporate representative called, and Koehler was able to take her next career step and rediscover herself in the process. 

They took the leap into entrepreneurial business ownership and opened the newest franchise location in January of 2022, capitalizing on slower months in the business world. They started the process of developing Selfie WRLD in June of 2021, and while they hit obstacles and hard times, they pushed through and were motivated to create a space like nothing else in Indianapolis. Koehler loves the balance of this new role and is now able to spend more time with her kids, work from home, and still maintain an engaging and energizing presence on-site. She has also been able to utilize skills from the news industry including social media, video and photography, to enhance the experience at Selfie WRLD. The business thrives on the shareability of social media and they love seeing how guests utilize the space.

Selfie WRLDSelfie WRLD creates and curates a space for positive creativity for all different age groups, from teenagers to college-aged adults – and even people Koehler wasnt expecting, like professional photographers, realtors and families. There are 22 themed, 8’x8’ booths in the space along with murals and other backdrops, with themes ranging from an old-school diner to a retro phone backdrop with a neon sign. Some themes will stay up indefinitely and some will be switched out, depending on upcoming holidays or local events like the Indy 500.

Koehler sources a variety of props from Etsy, Amazon, eBay and others, to curate and elevate the experience. She loves flipping booths when they arent photographing well or if she just wants to switch it up. The space also has the capacity for events and private functions, with a separate party room.

Selfie WRLD is located at 8401 Michigan Road in Indianapolis, IN. For more information, call 463-202-2677 or visit them online at selfiewrldindy.com.

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