Mother-Daughter Real Estate Pros Offer Centric Realtor Services
Writer / Angela Cornell
Photographer / Timothy Hare
A family home is arguably one of the biggest investments a person can make. However, it can also be difficult to find the right one. Sally Bailey and Angie Jarrett, a mother-daughter real estate team and lifelong residents of Kosciusko County, are dedicated to helping their clients find the perfect home in the greater Lakes region.
Bailey has always been ethically minded and client focused. In 2004 when she decided to dive into real estate, she took a class that Coldwell-Banker offered to new real estate agents. It was an exhaustive course that encompassed everything about how to manage the business with the highest standards. It gave her a solid foundation that she has been building on ever since.
“I had a passion for it and love the work,” she says. “I wanted to make a difference, serve people, and help them.”
For Jarrett, getting into real estate in 2007 was an easy transition and a natural choice. At first, it was a side job that she just did for fun. But when she started having children, she decided that pursuing a career in real estate full-time would be a better option for her family. “I wanted to focus more on my family,’” Jarrett reminisces. “It’s my dream job. I love helping people.”
Both have their own specialties. Jarrett, who was named the 2020 Kosciusko County Realtor of the Year, focuses on younger clients, like first-time or second-time home buyers. Bailey is a senior real estate as well as relocation specialist. As such, she especially enjoys helping clients find their secondary home on the lake.
“Serving lake clients is amazing because whether selling or buying, the memories and the stuff they share with me that they’ve created there is just happy stuff usually,” she explains. “I would say that’s one exciting part, and just making sure people are taken care of.”
It’s nearly impossible to make a big investment without stress. However, Bailey and Jarrett try to make home buying and selling as seamless and enjoyable as possible. Part of that comes in the way that they help their clients prepare their homes for the market. “Preparation to have your house presented properly when it goes on the market is key,” Bailey says.
As soon as Bailey and Jarrett know that their client is ready to sell, they will begin working with the homeowner to prepare a market analysis of the home. “We work through that with them so that they’re not overwhelmed,” Bailey, who is a certified marketing specialist, says.
“We do anything that a client needs,” Jarret says. “We cater to everyone.”
Bailey and Jarrett have had clients call them about selling a property weeks — if not months — in advance. So, when is the best time to begin pursuing marketing options with a real estate agent?
“When they’re ready,” Jarrett says. “There might be somebody who wants that extra help that, ‘hey, these are some things that you need to do.’ So, it really depends on the individual. It can be a week or two before they’re ready to start looking, it could be the day of. We have clients that we’ve walked through a year in advance and given them some suggestions that they could do to improve the value of their home.”
At present, it’s a seller’s market in the housing industry. For many buyers, this can be discouraging as they watch a house, they wanted sell to a higher bidder. “We have to keep educating our buyers to be patient in this market,” Bailey says. “The right property comes along in almost every situation. The buyer will say, ‘I’m glad that the other one didn’t work out. This is the right home.’”
Bailey and Jarrett believe very strongly in supporting their community, whether that’s through helping clients find the perfect property, the extra resources they offer, their customer appreciation parties they host, or in their donations to St. Jude Children’s Hospital from every commission they earn.
“We love our community, we love helping people,” Jarrett says. “We try to give back and appreciate our clients for life, too. It’s extremely important to us to be able to be part of community.”