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Writer / Christy Heitger-Ewing
Photography Provided

River City Flooring

River City Flooring was started in 1997 by Owner Chris Brumley as a sand and finish service out of his home. Today, River City is a full-service hardwood, luxury vinyl plank, laminate, and carpet flooring dealer. They now boast an inventory of more than 100,000 square feet of hardwood, laminate, and popular waterproof luxury vinyl plank.

The River City Flooring showroom, conveniently located in the Bluegrass Industrial Park, has an area of 3’x3’ samples to help customers envision the bigger picture of what different flooring options look like when actually installed. Brumley and his team saw a move toward wider panels, and installed the samples to make the decision-making process easy and worry-free for customers. Many big-box stores may have sample panels up high near the ceiling.

“Customers are thinking, ‘My flooring’s not going to go up on the ceiling,’” Brumley says of the big-box store experience. “We try to help people make a decision.”

River City Flooring offers a wide array of options for all areas of the home, including carpeting for bedrooms, hardwood flooring for main living spaces, and even waterproof vinyl plank that has vastly improved in appearance since early models debuted. They offer more than 60 different colors of vinyl flooring, which works great for homes with large dogs or kids, as it protects against spills and tough wear. Many families have even opted for waterproof vinyl plank over hardwood in many living areas, rather than just basements.

“We started selling [vinyl plank flooring] just for basements, but it’s become a red-hot product due to its waterproof nature, and now we’re doing the whole first floor of houses,” Brumley says. “It’s amazing how every year products are looking better and better.”

According to Brumley, 63% of American households have some sort of pet, and because of this and other factors, many homeowners don’t want to worry about maintaining hardwood flooring. Vinyl plank flooring is scratch-resistant and 100% waterproof.

River City Flooring

“We know flooring based on trends of colors and styles of course, but also based on the lifestyle of the homeowners we meet,” Brumley says. “Our job is to convey the best option for that customer and their family, because we know it’s a big decision that affects their home space for years to come.”

“With the evolution of YouTube, people are taking on home projects themselves every day,” he continues. “That’s where we can really help. We offer such a large selection of products that the customer can DIY, and we offer even better pricing in those situations when customers want to cash and carry. Not only can we beat box stores at their prices, we offer firsthand knowledge that we know the customer is not getting when it comes to buying floors at those places. We have a more personalized experience for them.”

Like many other companies in the building world, River City Flooring has seen unprecedented backorders and delays recently, but Brumley says they’ve worked hard to keep a handle on stocking products at great prices throughout this time.

“We’ve got so many great products that we believe in and our customers have loved, so we feel very blessed that we have such a large warehouse that we can provide quality floors by brands like Anderson, Mannington, Mohawk, COREtec, Southwind and more quickly to our customers who need it,” he says.

Be sure to visit River City Flooring on Plantside Drive in Jeffersontown this fall when it’s time to fix up your floors. Whether you want to DIY and cash and carry, or have the staff handle the installation for you, they are a wonderful homegrown flooring store that provides great prices and service in hardwood, carpet and luxury vinyl plank.

River City Flooring is located at 2201 Plantside Dr. in Louisville. For more information, give them a call at 502-261-8233 or visit them online at rivercityflooring.com.

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