Whether it’s a tiny cake that fits in your hand, or a cake as big as grandma used to make, the delicious offerings from Nothing Bundt Cakes make everyone smile. Whitestown and Zionsville residents won’t have far to travel to enjoy them, as a local store is opening on Whitestown Parkway. The popular cakes, with their classic doughnut shape and distinctive ridges, are perfect for any holiday or occasion.
Owned by Cody Selman and his wife Jamie Little, a national reporter for Fox Sports, the new store is the sister location to their first Nothing Bundt Cakes establishment at Keystone Crossing. The couple was living in Las Vegas when they discovered the franchise. A graduate of Zionsville High School, Selman’s family lived in the area from 1997 until 2002 ,while his father was employed by IndyCar Series. He had been looking for a way to return to Zionsville, and seized the opportunity.
“I had the occasion to meet one of the founders of Nothing Bundt Cakes,” Selman says. “We started talks in 2017, and by November we opened the Keystone store. The concept is simple – it was created by two women and the only product is bundt cakes. There is one amazing, signature butter cream cheese frosting, and 10 flavors of cake with some seasonal rotations. We have four sizes, and decorations for any kind of event, occasion or holiday can be added to the cakes.”
The largest is a 10” cake for $33.50, which feeds 18 to 20 people, followed by an 8” cake at $23.50, for eight to 10. They can be tiered together for even more servings.
Cupcake-sized Bundtlets are a great option for a business group that wants to supply a small treat for individual workers, and they can be purchased individually for $4.50, or $49.50 for a dozen. They can be stacked up to three cakes tall, and wrapped in cellophane. Bundtinis, made to be enjoyed in one or two bites, are sold in a Bundtini Bundle Box of 12 for $20.50. There are additional charges for adding decorations.
The flavors on the menu please chocolate lovers as well as those who prefer fruit. Red Velvet and Chocolate Chocolate Chip are available, as well as Classic Vanilla, Lemon, Carrot and several others. The biggest seller is White Chocolate Raspberry. All varieties of cakes and flavors can be ordered online for pickup or delivery.
“When I went to Zionsville High School, I loved the family atmosphere,” Selman says. “It’s a town where people really look after each other. My family and I love going down Main Street and visiting the shops and restaurants. It’s like a Hallmark movie. Whitestown has done such a good job growing the community. Being close to I-65, the store has a great location with good visibility. I’m excited to get in on the ground floor and get established. We like bringing joy to people with our cakes – that’s a win in our books.”