Nicey Treat Celebrates Grand Opening at Fishers District
Writer / Renee Larr
Photographer / Amy Payne
As a child during those hot summer days, Jeff Patrick would always check his grandparent’s freezer for a cool, frozen treat.
“My grandfather was a dairy man who worked for Quality Check in Seymour,” Patrick says. “When we would visit, we would always run to the freezer because it was always stocked with frozen novelties.”
During a trip to Mexico, Patrick relived the same nostalgia for a frozen confection.
“About a decade later, we were in Mexico, and paletas (Spanish for Popsicles) were everywhere,” Patrick says. “They’re pretty much a cultural phenomenon. It seemed like they were on every street corner, and they were so fresh tasting.”
When he returned, Patrick searched, but no one in the United States replicated paletas or the accompanying feeling. After training in Florida, Nicey Treat was born. Patrick is now on his third location in The Yard at Fishers District.
“We started at the Broad Ripple Farmers Market,” Patrick says. “That was our big incubator. We got our name out there and started selling our products. We ended up with a loyal following before we even had a brick-and-mortar location.”
Products include frozen pops with fresh flavors like pineapple basil, mango ginger, avocado, toasted coconut, pink lemonade, Thai coffee and strawberry mint.
“We’re big into health and fitness,” Patrick says. “We wanted to offer treats that didn’t have a lot of added sugar. We offer vegan flavors, and many are dairy-free, so there isn’t a high-fat content. We use a lot of fruit puree. So, you’re looking at an 80-calorie dessert that will satisfy those sweet cravings.”
Nicey Treat also offers frozen icebox pies.
“Right now, we have a peanut butter icebox pie with a chocolate graham cracker crust,” Patrick says. “We’re also going to do some small batches of local Indiana ingredients like a strawberry rhubarb sorbet.”
Quality is a crucial ingredient to Patrick’s confections.
“We’re very particular about what goes into our products,” he says.
“The space was built with us in mind,” Patrick says. “It was important for The Yard to be filled with local businesses.”
Even though Nicey Treat has only been open for a brief time, the community response has already been great.
“We’ve been doing well in the Fishers location,” Patrick says. “Surprisingly, no one in the Fishers area really knows about us. So, it’s been like starting over, which is fun in a way. We’re making a lot of great first impressions. It makes us stay on top of our game.”
A big part of Patrick’s business is events, which took a hit during the COVID-19 pandemic.
“About 35% of our business just went away,” Patrick says. “We were really grateful for the government’s help. We’re hoping to see our event business pick back up this year.”
Nicey Treat Fishers is located at 11547 Yard St., Suite 840. For more information, call 317-712-3908 or visit niceytreat.com.