Making life easier and helping busy families and individuals conquer their day is the goal of Leo’s Market and Eatery. Located at 11090 East 146th St., the newly opened facility is a gas station, market and restaurant- all in one spot. With its offerings of fresh produce, locally sourced items and healthy food choices, it is a convenient stop with a unique concept.
Owned by Stephanie White-Longworth and her brother Keith White, the business is the result of years of experience plus a lot of thought and planning. When their father, Richard Leo White, passed away in 1998, the siblings became the fourth generation to operate a chain of 40 gas stations combined with convenience stores called GasAmerica Services. When it was sold in 2012 to Speedway, the Whites signed a noncompete agreement.
“We stayed busy with our family-owned company, Pride Investment Partners, but we missed the business. When the noncompete was over, we launched the first Leo’s Market and Eatery in Greenfield. The name pays homage to my father. The logo is a lion. It symbolizes bravery, strength and independence. We love the customers. They are the best part. We want to give them courage to face their day,” White-Longworth says.
Outside the building there are five fueling stations on one side and plenty of parking for the eatery and market in the front. A surprising and welcome amenity is a drive-through window. It’s a feature that White-Longworth, a mother of five, thought was important.
“We wanted to make life easier for busy moms with kids in the car. I know what a pain it is to unload small kids. Someone can go through the drive-through window and get a gallon of milk or other necessities. Often-bought merchandise is staged close by, but we will run and get anything needed. The only things we can’t sell at the drive-through are lottery tickets and alcohol,” White-Longworth says.
Inside, the market sells many locally produced products. Available are goods from Indiana Soap Company, flowers from nearby florists and candles from Grey Cabin Candles. Other homegrown offerings include honey and bottled items such as St. Elmo’s Cocktail Sauce. Leo’s partners with Piazza Produce in Indianapolis to provide patrons fresh vegetables and fruit.
“The reason we can provide fresh produce is because after two days, we bring it into the kitchen of the eatery. We hired a wonderful chef and we are known for our soups. Any of our fresh smoothies, bowls, sandwiches or wraps can be customized to how the customer wants it. Soft serve ice cream is also available and there is both indoor and outdoor seating,” White-Longworth says.
“We wanted to do something different and unique. I have been a fan of kolaches for years and although there are a few places that sell kolaches, it needed to be brought to the Indianapolis area in a bigger way. We went out to Texas, where they are very popular, and found the best kolache chef around and got his recipes. Kolaches are easy to travel with and they reheat well. Each month we have a special. Our best seller is the traditional open with cream cheese and chocolate drizzle. We also sell a lot of them filled with stuffed pulled pork,” White-Longworth says.
Leo’s Market is open from 5 a.m. to 11 p.m. daily. However, the fuel pumps remain open all night. The eatery closes at 9 p.m., but grab-and-go items are available to purchase any time. Choices include fresh cut fruits, salads, sandwiches, pastas and wraps.
Leo’s Rewards program allows customers to earn points and redeem them for rewards. Members are eligible for special bonuses throughout the year. After registering the Leo’s Rewards card, points are earned for purchases either in the store or at the gas pumps. Points can then be used for money off on gallons of fuel or at the market and eatery.
“We worked with Jackson Development to find our Noblesville location. We require two and a half to three acres of land and this site fit all the specifications we wanted for demographics and traffic patterns. It’s in a great community area between Hamilton Town Center and State Road 37. Our goal is to get five Leo’s up and running within a 30-mile radius. Our next one will be in McCordsville,” White-Longworth says.
“Leo’s is the outcome of years of thinking. We want it to be an easier stop for people than a big box store. Our goal is to be competitive with the everyday prices at grocery stores. We offer really good quality products at a good price. We want to help our customers conquer their day and do whatever we can to make it easier,” White-Longworth says.
Leo’s Market and Eatery is located at 11090 E 146th St in Noblesville. You can reach them by calling 317-703-3377. Visit their website to view their menu and order online at YourLeos.com.