Noblesville Native Returns Home to Open Just Lagom Downtown Boutique
Writer / Alli Donovan
Photographer / Ron Wise
What do you want to be when you grow up?
We’ve all been asked this question at some time or another. Do you remember what you said when you were 16? Are you living up to your dream? Noblesville native Lindsey McVey is.
At 16 years old, McVey landed her first job ever at Delaney’s Shoppe, a local boutique in Noblesville. At that job, she discovered her dream. McVey knew she wanted to open her own boutique one day. Where, when, and how were a few big questions, but those were details to worry about later.
McVey soon graduated college from Indiana University Bloomington with a degree in advertising, public relations and graphic design. She left Indiana to work in Los Angeles and Dallas for the next six years. In 2021 she decided to make the big move back home to Noblesville.
“Being away from Indiana for six years really made me appreciate where I grew up and the sense of community you find here,” McVey says. “Noblesville has support and people who rally around you, and I can’t imagine opening my business anywhere else.”
In August of 2022 she officially opened the doors of her new brick-and-mortar shop, Just Lagom, which is Swedish for “just right.” And that is exactly what you’ll find at Just Lagom – pieces that fit you and your style just right.
The boutique offers women’s clothing, shoes, accessories and baby clothes. Visitors can find a wide variety of styles at Just Lagom that appeal to different audiences. Exclusively in-store, shoppers will find many items from other local sellers like candles, flowers, artwork and more.
As Just Lagom was getting its feet off the ground, a new space just around the corner from the original location became available for lease. McVey saw this as an opportunity she couldn’t pass up. So, four or five months after her grand opening, Just Lagom made the move to Logan Street in downtown Noblesville.
This new space gave Just Lagom four times more space than the original location. This space created room for JL Studio. JL Studio is an extension of Just Lagom and is a private event space for the community. This space is available for rent to the public for workshops, events or pop-ups.
McVey has quickly fallen in love with being a small-business owner. She has been the marketing, operations, logistics and shop manager, as well as shop employee, all wrapped into one.
“Being a small business owner has brought its own set of challenges, but usually it’s just new obstacles and new learnings that you figure out as you go,” McVey says. “Noblesville has just been such a great support system. Everyone from the mayor to the small businesses around me to my customers – I couldn’t ask for better.”
Just Lagom is located at 876 Logan Street in Noblesville. To shop online or see store hours, visit shopjustlagom.com. For store arrivals, outfit inspiration and store news, follow Just Lagom on Instagram @justlagomboutique or Facebook @shop.justlagom.