Freeze Factor

Freeze Dried Snack Company Finds a Cool Niche

Writer / Michelle Kaufman
Photographer / Ron Wise

While their products are made using freezing temperatures, business at Freeze Dried Snack Company has been red hot.Freeze Dried Snack Company

Brett Lemieux, an entrepreneur, and his family saw the popularity of freeze-dried foods on TikTok. He bought a machine, brought in his kids and created a commercial kitchen and retail space.

“I’ve never done anything kitchen-wise,” he says. “It was all a learning experience. It’s definitely fun and entertaining, and people have been loving it.”

The freeze-drying process takes the moisture out of the product, which Lemieux says extends its shelf life to 20 years in an airtight container. Freeze drying also makes the product larger and affects the texture.

The team prepares, cooks and packages more than 100 products on-site, so whether you like chocolate or fruit candy, there’s something for everyone. Besides candy, Fruit Roll-Ups, saltwater taffy and marshmallows are available. Free samples are offered in store, and several products are $5. You can also build a custom Freeze Dry cup to try an assortment of candy.

Freeze Dried Snack Company“Everything kind of expands, the texture and the taste kind of amplify out,” Lemieux says of the freeze-drying process. “You have a Jolly Rancher that expands pretty much 10 times and it’s crunchy now, so it doesn’t stick to your teeth. Nothing is chewy anymore.”

The store opened in July, and Lemieux says they have several regulars who frequently visit. Freeze Dried Snack Company recently got its wholesale distribution license and shipping is available. You can also get snacks delivered via DoorDash and Grubhub.

Two of Lemieux’s children, Maddie and Jaxson, are in college and help with the website and social media. After one Barbie-themed TikTok video featuring pink candy got 90,000 views, Lemieux says 600 orders came in one day.

“If you have a good product, people will find you and follow you,” he says. “It’s basically run by 16- to 20-year-olds. The kids are always upbeat. You walk in, you can try stuff, and it’s fun seeing the kids and adults try things. It’s just baffling because the people who haven’t tried it, when they try it, it’s pretty cool.”

In the future, Lemieux hopes to open a retail space in Hamilton County and dedicate their current space to production and packaging. As the business grows, they’re hiring more employees with a focus on high school and college students.

Freeze Dried Snack Company is located at 16851 Southpark Drive, Suite 100 in Westfield. You can learn more on social media, online at freezedryit.com, or by calling 317-750-6666.Freeze Dried Snack Company

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