Deka Lash held a grand opening in June, and business is already booming. Lash studios are becoming more and more popular, and Owner Deborah Brown says there are several factors that set her studio apart.
“I want people to know Deka Lash is an experience,” Brown says. “Our goal is to help every woman understand that they can enhance their look just with their eyes.”
Every single staff member is a licensed cosmetologist or esthetician, and each new customer gets a free consultation before lashes are applied.
Brown, who is also co-owner of the Indiana Lyons basketball team, has always wanted her own salon. After spending 30 years of her career in insurance, she found herself miserable and bored in her job. She took a two-year break, and re-evaluated and prayed about her next move. In her research, she found Deka Lash and loved all that they stood for.
“I am in love with the Deka brand,” Brown says. “I love that they’ve taken something that was meant to be for wealthy women and made it available to the average woman to afford. They can have that look of a wealthy woman without going broke, and that’s what I really love.”
In the state of Indiana, those who offer lash extensions must be licensed as cosmetologists or estheticians.
“If you are not licensed, you cannot do lashes in this studio,” Brown says. “Many out there are certified but not licensed. They give you lashes whether your own lashes are healthy enough to have them or not, and then people come to us repair them.”
Brown says every person’s lashes are different. The staff will analyze length and volume, and choose the appropriate lashes based on each customer’s desired look. That’s why consultations are necessary.
“We call ourselves experts in lashes, and we will turn customers away if their lashes aren’t healthy enough to be lashed,” Brown says.
Even their adhesive is specially formulated to be light on the lid and easily wiped off with remover.
“Unless you get a dramatic look, you won’t even know you have lashes,” Brown says.
Service prices range from $79.99 to $220, depending on the look customers want. The price model is membership-based, so those who know they’ll come regularly can choose one of three different memberships with varying degrees of benefits, including credits for services and discounts.
“Our goal is to make it easier for women to get up and go about their day already looking like they’re made up,” says Brown, who also offers microblading at her salon. “In this season of masks, it’s the best way to make yourself up. As a woman, all you see is my eyes so I might as well get my lashes and brows done.”
Book appointments online, in person at the studio, or using the company’s smartphone application.
Deka Lash is located at 2685 E. Main Street, Suite 108 in Plainfield. For more information, call 317-667-0681 or visit them online at dekalash.com.