Tyson Barrett, co-owner of the new Crumbl Cookies location in Greenwood, firmly believes in the saying, “If it isn’t broke, don’t fix it.”
When he opened his Crumbl Cookies store on the south side, he wanted the cookies to be exactly the same as they have been at his other popular locations.
Many of the Crumbl Cookies stores in Indiana and across the nation have been a huge hit. It isn’t uncommon to see long lines out the door with eager customers waiting to get a taste of the delicious cookies. Many of the customers can also be seen with smiles on their faces.
“We wanted to really stick with what has made us successful at all of our other locations,” Barrett says. “We know that our customers have been extremely happy with our cookies in the slim pink boxes.”
Barrett, a Crumbl Cookie franchisee, adds that the level of excitement about the store opening was overwhelming in the best possible way.
“We had quite a few people asking us when we were going to open our Greenwood store,” Barrett says. “They were asking us about it for several weeks leading up to our opening. That’s a great way to start a new store, especially today. It’s so positive.”
The Greenwood Crumbl Cookies opened on November 4.
“We have a lot of people who tell us they love our unique flavors that rotate each week,” Barrett says. “They also love them because they are hot and fresh-tasting. Customers also like seeing what we will be featuring next. There’s a flavor for every cookie lover.”
Barrett says his curbside pickup, takeout and delivery services have all helped the business grow. Barrett co-owns the Indiana businesses with his brother, Chad Barrett. Their other popular stores are located in Indianapolis, Fishers, and Bloomington.
“What it all comes down to is the taste of the cookies,” Barrett says. “That’s what has kept people coming to all of our stores, and that is what will make the Greenwood store a success. People are telling their families and friends about us, and that is what has helped us grow. We have great and loyal customers.”
Barrett says the franchise was started by cousins Sawyer Hemsley and Jason McGowan. They opened their first Crumbl Cookies in Logan, Utah.
“We have followed their successful business model at our locations,” Barrett says. “I think having a good cookie menu that rotates weekly has really been a big hit with customers. You can get four different specialty flavors, and we have different kinds of cookies. Our cookies are also about four and a half inches in diameter. People have told us they really like the variety. We also have our popular trademark cookie, which is a Milk Chocolate Chip, and a chilled sugar cookie. They are always here.”
The Crumbl Cookies 12-pack gift boxes, with two of everything, have also been a success according to Barrett.
Check out Crumbl Cookies at 1675 West Smith Valley Road, Suite D4B in Greenwood. For more info, visit crumblcookies.com.