Cloverleaf Outdoors Has Become Michiana’s Premier Purveyor of Food Plot Seed and More
Writer / Matt Keating
Photographer / Kari Lipscomb
Joas Lehman, co-owner of Cloverleaf Outdoors, says the popular business got started after he helped a friend.
“I was helping him out with food-plot seed, and it got me thinking about selling seed,” Leman says. “It was also my passion for hunting that inspired me. I thought it was something I could do well. It was also something I would enjoy doing for a living. I started working in my garage and I started the business out slowly. I learned as much as I could. Taking the time to learn about the different seeds and products paid off.”
By 2012 Lehman and his family eventually created Cloverleaf Outdoors. They sold food-plot seeds out of their garage.
“Right away, I enjoyed what we were doing and I wanted the business to grow,” Lehman says. “I found out what food-plot seed works the best for an individual and I expanded the business. I also really enjoyed talking to customers and working with them. We now offer one of the largest food-plot seed selections in Michiana.”
In 2019 Lehman teamed up with Michael Hochstetler’s family to make the business even bigger.
“Michael Hochstetler became the co-owner of Cloverleaf Outdoors,” Lehman says. “In 2020 we moved the whole business to White Pigeon, Michigan. We have had more visibility at our location because we are right on U.S. 12. It was a great move that paid off.”
Lehman says they offer a wide variety of outdoor products that cater to what customers are looking for.
“We find out what is going to work for each individual,” he says. “We find what their goals are. Our top-tier products are made for having a great outdoor experience. There are so many different varieties of food-plot seeds that it can be overwhelming. We find out what works best for the customer. We take the time and listen to what they want. One customer’s property is going to be different from another’s land, and there are different ways to come up with a solution that will work best for them.”
Cloverleaf Outdoors offers many different fall blends, spring blends and customized mixes. “There are 15 seed types here for plot and habitat cover, lawns, pastures and other different uses,” Lehman says. “We also have high-quality herbicides, fertilizers and minerals. Wildlife is attracted to a high food plot and cover that is tailored to what they really like. We offer so many seeds that our customers told us they have been able to greatly improve their outdoor experience.”
Lehman notes that customers can also rent out seeders to plant their seeds.
“We also offer different trees, including fruit trees, acorn trees and chestnut trees,” Lehman says. “They have been very popular. We also have blue spruces, Arkansas Black apple trees and Eastern Red cedars, Green Giant arborvitaes and October Glory maples.”
Lehman adds that the herbicides at Cloverleaf Outdoors are also of high quality.
“We have Arrest Max, Clethodim 2E, Plot Max, Sure Fire Sticker Surfactant, among many others,” he says. “Our mixes include Real World Deadly Dozen and Deer Max.”
Lehman says the goal at Cloverleaf Outdoors is for clients to have the best outdoor experiences possible. “We are a habitat store and we have a love of the land,” Lehman says. “We want customers to be able to create their own great wildlife habitat that works for them. Our products and supplies are also made to use all year long. We have top-tier products for each season of the year depending on what type of hunting or seed planting you are doing.”
Lehman says their hunting blinds have also been popular. “We have had customers tell us they really like the hunting blinds,” he says. “We have hunting blinds that offer 360-degree coverage and we have eight different brands to choose from. The hunting blinds also have a solid framework. We have received a lot of positive feedback on them.”
Lehman adds that Cloverleaf Outdoors also offers hunting blind installation.
“Customers can come to our store or call us to find out what hunting blind will work best for them,” Lehman says. “We have different options. After customers decide which hunting blind works best for them, we schedule a good time to come out and install the hunting blind. We will deliver the blind and install it.”
Lehman notes that the best way to cultivate a food plot is to have the right implements.
“Wildlife farming equipment is really important,” he says. “We have seed spreaders, tillers and other implements that can be bought or rented. We also offer stock trail cameras, deer feeders, tree stands, and a variety of hunting and fishing supplies. We have crossbows. We have great ice fishing supplies for the winter months. We offer high-quality poly furniture that Michael Hochstetler’s father-in-law makes.”
Lehman cites his loyal customers as the reason Cloverleaf Outdoors has been such a success.
“We owe it to our customers to offer them the highest-quality products that will benefit them the most,” he says. “Our goal is to supply them with what they need to really enhance their experience. Positive word of mouth has helped us grow a lot. We have the best customers who tell everyone about us. It just doesn’t get much better than that. We love that.”
Lehman adds that many Cloverleaf Outdoors customers have become like family.
“We get a lot of people who have been our faithful regulars for a long time, and we have really been able to get to know a lot of them,” Lehman says. “We are working together to ensure the future of wildlife. Come and see us.”
To find out more about Cloverleaf Outdoors, visit them at 18045 U.S. Highway 12 in White Pigeon, Michigan, call 269-483-1314, or visit cloverleafoutdoors.com.