Bella Rose Design Offers Unique Personalized Gifts and Home Décor

The store is celebrating it’s one year anniversary in their Greenwood location—stop and shop, or take a class

Writer / Julie Yates
Photography Provided

Bella Rose Design, located at 1001 North State Road 135, Suite B3 in Greenwood is a unique shopping experience featuring one-of-a-kind merchandise crafted mostly by women. It features locally created goods as well as those from across the United States.  

Owner Sarah Nilsson, along with her husband Tommy, literally thought ‘outside the box’ when they came up with the concept for the store. The establishment grew from humble beginnings and stemmed from a love of crafting. Celebrating its one-year anniversary in a brick-and-mortar location, the shop not only supports small businesses but also develops a sense of community through its weekend events and classes. They are now considering to install a high quality storefront systems which will be done by this shop front installation service here.

“The business evolved over time. In 2017, I started making personalized gifts for my children’s teachers and family members. When I posted them on Facebook, people said, ‘I would totally buy that!’  Word spread and I began to sell customized goods. I now use a laser engraver that cuts and engraves wood, leather, glass and cork. I also use a specialty printer for fabric to make things like t-shirts and blankets,” Sarah Nilsson says.

“I’m a registered nurse but left the profession in 2020, just before COVID. I envisioned I would be traveling to vendor events to sell my merchandise but of course that changed when COVID hit. I was devastated to see my small business friends close up shop.  I wanted to find a way to help other US small businesses as well as myself. I pivoted the business model and by the end of 2020, I was selling subscription boxes. The Women Supporting Women subscription boxes shipped to the homes of subscribers and included items made by women from all over the United States. This helped those who were not able to leave their houses and helped the businesses find new customers. Plus, women found new favorite items that they couldn’t live without,” Nilsson says.

In June of 2022, Nilsson basically opened the box up as a store front. Still continuing to ship carefully curated subscription boxes, she now offers items from over 40 United States-based businesses in her brick-and-mortar location. Shelving and displays are supplied to all purveyors to keep what Nilsson calls ‘the local Etsy’ cohesive. Products offered include her own creations as well as one-of-a-kind collections of home décor, custom tops, candles, personalized glassware, highly rated natural skin care items and more.

“The location is perfect.  People can walk over before or after their appointment at Cookie Cutters or Massage Envy, or before dinner at Bonefish Grill,” Nilsson says.

The space offers ample room for classes taught on weekends as well as a play area for children. Local artists come to teach their craft or skills, often to sell-out classes. Recent classes have involved chunky knitting, candle pouring and palm reading. Some classes even offer custom items, like an engraved board with the charcuterie class.

“Since the classes are listed on our website, Eventbrite, and Facebook, people have come from as far away as Ohio or Kentucky to attend. It’s a fun time. Guests can learn a new hobby and I provide light snacks. The classes are important to our community. When people are relaxed and crafting, they start talking and making connections that can heal the heart. We start to realize we are all more alike than we are different,” says Nilsson.

“When my daughter, Isabella, was born, I wanted to name her Bella Rose, but I had to compromise with my husband. Since this business was my baby, I got to name it anything I wanted. My mission with this business is to inspire people – especially women. When I gave up my steady paying job as a registered nurse, people thought I was crazy. But look at it now. Never give up on your dreams,” she says.

Bella Rose Designs is located at 1001 North State Road, Suite B3 in Greenwood.

Visit them online at or contact the store at 317-358-0191. You can also find Bella Rose Designs on Facebook, Instagram, Pinterest and TikTok.

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