A New Twist on an Old Tradition Returns November 13
Writer / Allyson Gutwein, Executive Director at the Zionsville Chamber of Commerce
It’s always a great time to shop local, but we think about shopping the most during the holiday season. Where do you go for unique finds? What will make you the best gift-giver at the holiday party? Last year the Zionsville Chamber of Commerce offered a new event to encourage people to shop outside at the beginning of the holiday season: The Inside Out Sale.
This sale was designed in part to encourage shopping when some may not feel comfortable shopping inside and allow both home-based businesses and our brick-and-mortar favorites to show off their holiday wares European-market style. First held in 2020 as a response to the COVID crisis and to accommodate reduced capacity, the Inside Out Sale was continued because of the popularity. Now we have welcomed a new tradition into our holiday activities in Zionsville.
In the article Local Shopping Statistics (2021): Facts on Buying Local it stated that “Small Businesses generate $68 of local economic return for every $100 spent with them”. (fundera.com/resources/local-shopping-statistics). When money is spent with a local small business, it is, by in far, returned to the local community. When consumers support local events like the Inside Out Sale, the money generated goes further to help Zionsville and Central Indiana, as a whole.
“We loved getting to be a vendor at the Inside Out Sale in Zionsville last year,” says Rachel Patten of Storm Striker Art. “As a small home-based business, this sale provides a wonderful opportunity to make our merchandise available to our community during the lead-up to holiday season. It was a strategic pivot during COVID that helped businesses to reach shoppers without having to be inside. But it was so successful and fun that I am so glad it will continue to be a tradition here in Zionsville.”
Please join us on November 13 on Main Street for the Inside Out Sale 2021. Bring your holiday spirit, a big shopping bag and your excitement to support the dream of a small business owner. We look forward to welcoming you to Zionsville!