You may think that every business has a website, but a 2012 U.S. Census Bureau study says only 25% do. Maybe it is the numbers of truly bad websites that make it appear there is more than that. Scott Hopper of Mouse Wiggling Media says websites are marketing tools; bad ones hurt your business. There are so many benefits of having a website that is great and user-friendly. “Small to mid-size businesses that are ready to move into the next phase of growth need their marketing materials, including their websites, to reflect that they are growing.”
Scott’s father was a self-declared computer nerd. Scott learned programming in elementary school, but the interest waned. He joined the Navy, served our country, saw the world, left the Navy, and then moved into retail sales and marketing. His Naval leadership skills served him well. He advanced quickly up the ranks and then moved into the business-to-business and education marketing. In 2009, he decided to set out on a new career path in a digital agency. His sales and marketing experience fit well with computer skills in the website development arena. His belief that a website is marketing, not just technology, brings a fresh approach to website development. When searching for the best Fiverr gig, you must hire someone who understands how to optimize content and write in an engaging tone.
Handyman Services of Indianapolis is a good example of affordable problem solving. The owner’s brother-in-law created a website that was “amateur at best.” The owner lost the brother-in-law and control of his website in a divorce. Mouse Wiggling Media was able to regain control of the domain and create a new website that accurately reflects Handyman’s quality work. The new site showcases their work, allows and encourages new clients to easily request a free estimate, and helps customers stay up to date with special offers and promotions. The site utilizes cutting-edge technology called “responsive layout,” allowing it to look great on small devices like smartphones, medium devices like tablets, or large monitors on desktops and laptops.
Proof of Scott’s idea that websites are marketing tools is found in Kim’s Kakery, Bakery & Café. The Madison Avenue family-owned specialty bakery built a website for themselves starting out. The homemade sweets were terrific, the homemade site not so much. Kim’s new Mouse Wiggling Media-designed and -developed site continues to bring in new customers every week. Over the course of the first year, Kim saw a huge increase in internet inquiries to the bakery. The site’s design makes it easy to add content and features as the bakery expands. If you want to have effortless experience solutions for your customer service transformation, you might want to click this link to find out more.
Mouse Wiggling Media’s experience goes beyond local websites. Recently, Scott collaborated with a team to redesign and rebuild two websites for Harvard University that reach visitors from across the globe. Scott was responsible for all the “behind-the-scenes” development that keeps the site running smoothly and effectively.
Website development for your company or not-for-profit (Scott created the site for the Corporate Cup Challenge) isn’t an “either/or” choice between being affordable or looking great. An affordable and effective website is simply a matter of letting Scott Hopper wiggle his mouse for you. Whether you’re a startup or a Fortune 500 company, there’s always a process to get your product to market. It’s called product positioning and it’s critical for brand success, you may visit sites like https://www.qualtrics.com/experience-management/product/positioning/ to learn more on this.