Denise Giannotti: Keep Calm and Dress Smart
Writer / Julie Yates
Some people have a talent for foreign languages; other people are skilled mathematicians. Denise Giannotti’s gift is the ability to coach others on how to look their best. The realization that she had this knack not only got her through a difficult period in her life, but continues to brings her happiness as she empowers others to present their best image to the world.
Giannotti’s pathway to becoming an image consultant, fashion stylist and custom shopper began when she was in high school in Illinois and worked at a store called Betty’s of Winnetka. Later, while getting her B.A. degree from Colorado State University in Fashion Design, Merchandising and Business, she dressed mannequins for the Denver Department Store.
After college, due to her husband’s career, she lived in Pennsylvania, Texas, Venezuela and Washington, D.C., where she worked as buyer in local department stores. In addition, she had the opportunity to travel throughout Europe and South America while purchasing merchandise for sale in the United States.
Eventually, her family moved to the Fishers area, and she worked for the legendary L.S. Ayres department store as well as the now closed Lazarus department store. She also found time to get a master’s degree from Indiana University in Textiles and Clothing Education.
Then, seven years ago, her husband died after a brave fight against cancer. Around the very same time, she lost a couple of beloved pets, moved out of her family home and became an empty nester. She sunk into a period of melancholy and lost interest in pursuing activities she had previously enjoyed.
In an attempt to help, Denise’s sister invited her to a black tie event. She reluctantly accepted and then realized she had not bought a new dress in four years. She headed over to the mall and asked the sales woman who helped her for the works: an evening gown, jewelry, shoes, handbag and even a coat. She tried everything on and was amazed at the feeling that came over her; her mood suddenly brightened, and she felt happier than she had in a long while.
“I knew right then what to do with my life. I wanted to start a business where I could give other people the same feeling I was having right then. I wanted to share my knowledge of fashion with people who were struggling with their bodies or their image in order to help them feel better about themselves,” Giannotti explained.
This insightful moment was the springboard that led her to develop her business as an image consultant and stylist, not only for women of all ages, shapes and sizes but for men as well. Her clients have ranged from the president of a major company featured on the cover of an industry magazine to the drummer of a local band.
With her eye for what looks good on different body types, she is able help her clients put their best foot forward without spending a lot of money.
Giannotti sums up her philosophy by saying, “When someone steps out, they are presenting to the world the masterpiece that is them. My job is to take away their sense of panic when they shop and chisel away until they sparkle like the diamond they are!”
To contact Denise Giannotti, visit her website at DeniseGiannotti.com.