Small Business Saturday Event Returns November 30
Photographer / Brian Brosmer
For the sixth year in a row, Fishers will celebrate its version of Small Business Saturday with Shop Fishers. The local celebration is an all-day event on Saturday, November 30. Local shops and restaurants from around the city will have some of their biggest sales of the year, just in time for the holiday shopping season.
“It is our local celebration of Small Business Saturday, which is a nationwide initiative by American Express to celebrate and support small businesses across the country,” says Stephanie Perry, assistant director of public relations for the City of Fishers. “Fishers started its own celebration in 2014 right when it launched, and it’s really grown over the past six years with new businesses coming on board. It used to be more centrally located just around the downtown district, the Nickel Plate District, but we really worked to expand it to be city-wide.”
Perry is especially proud of how many businesses from across Fishers participated in Shop Fishers. It has had shops participate from Olio Road to the east and Allisonville to the west, embracing all aspects of the city.
“It’s a great way to kick off the holiday shopping season here in Fishers and show support for our local small businesses,” Perry adds.
Shop Fishers will be an all-day celebration but will vary depending on the hours of participating businesses. Shops and their hours will be available to the public once the lineup has been secured.
“We’re really proud of all of our small businesses here in Fishers,” Perry says. “Everything from locally-owned restaurants and boutiques, to fitness studios. We have such a variety of businesses here across the city, and so we’re really lucky to have such a mix, especially here in the downtown area of small businesses and larger corporations. It’s a great blend for the city and for our residences.”
Compared to last year, there are a few changes to Shop Fishers in 2019. Last year, there was a winter farmers market that started in November and went through March. This year, there will just be a holiday market.
“The market might have a little different feel than in the past,” Perry says.
In addition to the market, there will also be a handful of new businesses in the downtown area thanks to the addition of Spark Apartments.
Angela Castelli, owner of Roman & Leo, has been participating in Shop Fishers since its first year in Fishers.
“I have participated in it every single year,” Castelli says. “I think 2014 was the first year they did it, and that was the first year that I did it. Someone from the city had reached out and said they were going to be promoting the Shop Fishers and doing a big event. That year is the first year that I opened my store and I wanted to participate and do something with Small Business Saturday. It was awesome that the city was already going to be doing some sort of event that day to help support all the local businesses.”
For Castelli, she loves small businesses and Small Business Saturday because of its community feel and how a lot of people in the community come out and support local businesses, some who’ve never shopped local before. Overall, it brings a lot of great exposure to the community and highlights new businesses in the community.
I just think shopping small and local, you get more of a personalized experience,” Castelli says. “A lot of the owners physically work in their businesses. There’s a lot of time and effort spent on what they put into their stores, how the shopping experience is for the customers, that personal experience is really important. And you can really see all of the effort that the business owners put in.”
For more information on this year’s Shop Fishers event and the full list of participating businesses, click here.