Eye-Catching Jewelry: Dana Bain
Dana Bain brings a blend of L.A. edge and SoCal bliss to the wrists and necks of the people of Indianapolis and abroad. Her jewelry line, july twenty two (J22 for short), is a boutiquey bit of ethereal and inspired pieces meant to reflect the uniqueness of its wearer.
Handcrafted and entirely original, Dana’s designs are those pieces you wear that get attention and compliments. Her eclectic pieces are inspired by both the people in her life and the places she’s been. The july twenty two boho bands make you want to load up your arms. Her Hot Lava Boho Band is a perfect unisex band featuring lava rock and pyrite.
A personal favorite, her Ruega Por Nosotros Boho Bands, feature religious charms and dyed howlite. Her line of pendants exhibit generous length and gorgeous medallions, while her other less lengthy necklaces have tons of sparkle and shine to help your inner glow come forth. In total, her line is full of fun, statement pieces that are sure to catch the eye.
Dana makes it easy to buy her pieces as they are of extremely high-quality but reasonably priced.
“I wanted to make my pieces affordable,” Bain says. “I can be fickle with jewelry, so I don’t want to spend a lot of money on something I may not want to wear next month.”
She manages to bridge affordability with high-end style in all her pieces, and you can tell her clients love it because they load up on all things Dana Bain.
Dana also has a delightful philanthropic spirit.
May is Arthritis Awareness Month, and Dana runs a promotion in which she offers a free bracelet to her Instagram followers who give a “peace out to Arthritis” and tag her in it. This is something very near and dear to Dana as making jewelry and arthritis are intertwined for her. Dana has Rheumatoid Arthritis and makes jewelry not only for its beauty but also to keep her fingers nimble.
Dana relies on the kindness of her fans to promote her business, and they are happy to oblige. She does some home shows for friends, occasional trunk shows at local boutiques, and her pieces are featured at local yoga studios like exhale and flourish.
You can purchase Dana’s inspired jewelry by following her on Instagram @shopjulytwentytwo or visit her website at shopjulytwentytwo.com. Be sure to follow her to find out details for May’s Arthritis promotion.