Blaze Pizza Brings Fast-Fire’d Pies to Fishers
Writer / Matt Keating
Photographer / Mark Bell
Blaze Pizza, the fastest growing fast casual restaurant brand, set up its new location in October at 11669 Commercial Drive, Fishers.
Darla Bowen, marketing director for Northland Investments, the Midwest franchise partner for Blaze Midwest Inc., says Fishers is an ideal location.
“Fishers was an easy choice for us because it’s a great community that serves as a destination spot for people all over Indianapolis,” Bowen says. “We also have many great neighbors in the area, with so many schools, shops and marquee retailers nearby.”
The new Blaze Pizza restaurant is located right by the Super Target off of 116th Street and I-69. It is the chain’s sixth Indiana location. Two of the restaurants are in Indianapolis, and another one is in Carmel.
“The Fishers location is perfect for attracting families and shoppers on-the-go,” Bowen says. “It also has great visibility from Commercial Drive.”
Blaze Pizza is fueled by selling market areas which require the franchise partner to open a number of restaurants, typically three to 10, in a period of two to three years.
The new Fishers restaurant includes 64 seats with 34 additional seats outside on a patio. The restaurant was built with recycled materials. It also has a lot of energy efficient lighting and uses Eco-friendly packaging to make sure everything is recyclable, compostable or made from post-consumer reclaimed materials.
Bowen says the Fishers location has already been a big hit.
“We’ve gotten great reception from the Fishers community,” Bowen says. “It’s clear that people in the area have been looking for a fast, fresh and affordable pizza option for some time, and we are happy to provide them with that option.”
Blaze Pizza offers a wide variety of options.
“At Blaze Pizza, we specialize in build-your-own pizzas,” Bowen says. “Guests can customize one of our eight signature pizzas, or create their own, choosing from a wide-selection of fresh, carefully-sourced ingredients – all for around $8.
“Guests first start by choosing their dough (we make our dough in-house from scratch daily, including our gluten-free dough) then they go down the line choosing sauces, cheeses, veggies and meats. Once the pizza is loaded up with toppings, the 11-inch pies are sent to the open-flame oven where they are ‘fast-fired’ and ready to eat in 180 seconds.”
Blaze Pizza customers love the restaurant’s interior as well.
“The branding of Blaze Pizza, and it’s interior, are designed to call attention to and celebrate fire,” Bowen says. “Blaze Pizza’s interior includes bold orange and red tones – an ode to flames – with white, black and grey accents. The 2,800 square-foot interior was built to be casual but comfortable, so guests feel welcome to come in for a quick bite, or stay a while. We have a variety of seating options including padded chairs, booths and high-top tables. So, just like our pizza, there is something for everyone.”
The quick, high quality food has also made it popular with busy people in a hurry.
Some of their signature pizzas include The Meat Eater, with pepperoni, crumbled meatballs, red onion, mozzarella and red sauce and The Art Lover, with artichokes, mozzarella, ricotta, chopped garlic, and red sauce dollops.
Blaze Pizza was founded by Elise and Rick Wetzel (co-founders of Wetzel’s Pretzels). Blaze now has 215 restaurants in 35 states and Canada.
“We would just like to invite those who haven’t tried Blaze Pizza yet to come out soon,” Bowen says.
