Writer / Brian Herbert
Entrepreneur’s Passion for Health and Wellness Leads to Greenwood Spa
After more than two decades as a successful Greenwood business owner, Brian Bauer is turning over a new leaf by combining his entrepreneurial spirit with his passion for health and wellness as he recently opened Silver Fern Day Spa.
“I have always been very active in fitness, working out daily, and I believe strongly in the therapeutic qualities of massage,” said Bauer. “After a tough workout or a stressful day at work, a quality massage is just what I need, so I wanted to bring an upscale spa experience to the southside where we really need it.”
Bauer has been a fixture on the southside for years as a resident of the Center Grove area and in the business world as he has grown the investigations company he founded in 1996. Operating out of a corporate office on State Road 135 in Greenwood, Bauer has been dedicated to the southside lifestyle for years. One thing he consistently missed about Greenwood and the surrounding area though was a quality, upscale spa.
“Most of the places to get a massage on the southside are chains or foot spa venues, and I struggled to find a place where I could get a great massage in an environment where I could truly feel relaxed and rejuvenated,” Bauer said.
Like many entrepreneurs, Bauer set about to solve the problem he identified, and Silver Fern Day Spa was born. When space opened up next to his investigations company, Bauer seized the opportunity to create the spa atmosphere he knew the area needs.
CLIENT-CENTERED DESIGN
Tucked away from the hustle and bustle of State Road 135, Silver Fern Day Spa is meticulously designed to be completely client-centered. From the moment a guest walks through the door, the entire experience is designed to disconnect the client from the world outside and transport them into a calming, relaxing atmosphere for a perfect massage experience.
“I want our guests to forget about work, their phones and all the stress of their day when they walk in and just relax,” said Bauer. “We’ve worked hard to make every step of the experience relaxing and stress-free.”
Silver Fern Day Spa offers a complete range of massage services to accommodate any ailment or need. The client-centered approach that each therapist takes ensures guests receive a massage customized to them and works to ensure they are pampered each step of the way. Therapists take notes on each massage, so returning clients know their therapist remembers their needs and doesn’t just treat them like another appointment.
Bauer, thanks to his outgoing personality, also designed a spa with a unique service beyond simply providing massages in a relaxing environment. Silver Fern Day Spa is a way to show others the benefits of health and wellness through parties. Silver Fern hosts “Sparties” where six to 16 guests can have exclusive use of the spa for a block of time to celebrate any special occasion.
HOST A SPARTY!
“So many people go to dinner to celebrate birthdays, bachelorette parties and other special occasions, and it can get loud and lacks the personalized touch a special occasion really deserves,” said Bauer. “I created a concept where you can gather with your best friends to have the entire spa to yourselves. Everyone gets a great massage and shares a special moment of pampering.”
The concept is a hit. Sparty guests have the exclusive use of the spa, everyone receives a one-hour massage and Silver Fern Day Spa connects those booking parties with local companies to arrange food, desserts and anything else needed to make the event special. Those at a Sparty get to relax in plush robes throughout the party, and the guest of honor gets a special gift from Silver Fern Day Spa.
“The whole concept of the Sparty has been really great, and people truly enjoy the experience,” said spa client relationship manager Suzete Mazza. “It is such a unique way to celebrate a wedding, birthday or other special occasion, and everyone has such a great time.”
Business is bustling at Silver Fern since the spa just opened. They have been overwhelmed by the response from everyone who has had a massage so far. Bauer said he looks forward to continuing to serve the Greenwood community through Silver Fern Day Spa for many years to come.
“We have received such great feedback from everyone as we continue to add therapists and services,” said Bauer. “Everyone really needs to come in and experience the spa for themselves to see all we have to offer.”
