Business Spotlight: Orangetheory Fitness
In February, Orangetheory Fitness opened its second studio in the Indianapolis area in the Ironworks at Keystone complex at 2727 E. 86th St. This revolutionary fitness concept was launched in Fort Lauderdale, Florida, in 2010 and has rapidly spread across the country.
Currently, there are over 400 Orangetheory Fitness studios in the United States and Canada with hundreds more under development. The brand is also expanding into 12 countries globally, including Australia, England, Colombia, Mexico, Israel, Spain, Japan and Northern Germany.
Owner Jennifer Haas left a 28-year career in the securities industry to pursue the franchise opportunity after her sister and brother-in-law, Carolyn and Shaun McDonald, relocated to Indianapolis from Florida to develop the Indiana market for Orangetheory Fitness. Carolyn and Shaun introduced Jennifer and her husband to the workout during a visit to Florida.
Jennifer, who was at the time working out with a personal trainer but lacked any cardiovascular fitness routine, fell in love with it. The efficiency of the workout, the cardio/strength combo and the price relative to the cost of her personal training sessions made it a no-brainer. Her passion for the product led her and her husband to buy a franchise, and in May of last year, she said goodbye to the corporate world and happily traded in her high heels for athletic shoes!
Following in the footsteps of Orangetheory’s Carmel studio, Orangetheory Fitness Ironworks exploded onto the fitness scene in February 2016 and now offers 56 classes per week! A Fishers/Geist location will open in June.
The physiological theory behind the Orangetheory workout is known as “Excess Post Exercise Oxygen Consumption” or EPOC. The scientific concept behind EPOC is that by maintaining 84 percent or higher of your maximum heart rate for a period of 12-20 minutes within a one hour session, your body produces an afterburn effect or an increased metabolic rate for 24-36 hours post-workout.
Every 60-minute Orangetheory Fitness class delivers a high-energy, total body workout broken into intervals of cardiovascular and strength training using a variety of equipment including treadmills, water rowers, TRX suspension straps and free weights. Each session is led by a qualified trainer who ensures members are pushing themselves while safely guiding them through the class in a motivating and fun group environment where they’ll burn 500-1,000 calories.
What really sets Orangetheory Fitness apart from other exercise classes? The innovative program uses the science of heart rate-based training. Each participant wears a heart rate monitor, and their individual performances are projected, in real time, on large screens. This tool not only motivates members but serves as a means for coaches to gauge each person’s level of intensity.
If you’re looking for an effective, challenging and fun group environment to get back into shape and get ready for summer, call or stop by the Orangetheory Fitness in the Ironworks at Keystone complex and find out why it’s the Best 1-Hour Workout in the Country!