The wedding studio open up shop in Greenwood
Writer / Michelle Kaufman
Photographer / Brian Brosmer
The Wedding Studio Greenwood has allowed owner Adrienne Love to fulfill a dream of owning a shop in her hometown and be a boss.
She purchased The Wedding Studio in Carmel from the previous owners, and opened in Greenwood in July.
Before getting into the bridal industry, Love worked in medical sales. She realized she wanted to have her own shop and the ability to pick out what would go in it. She began working at the Carmel location, and the owners eventually offered to sell it to her.
“Once I started getting some experience in the bridal industry, I just really fell in love with working with brides,” Love says.
At The Wedding Studio, brides who make appointments get an hour and a half appointment and a sales associate dedicated just to them. She tries to make the store feel like a living room, and private suites are available for brides to relax with family and friends.
Love says one of her favorite parts of her job is getting to see different family dynamics.
“You really get intimate with these families because you’re involved in a really sweet memory that they’re making with usually their mom and sisters and grandmothers, so you get to know the family dynamic of all these different types of people,” Love says. “I think the diversity of that and just getting to see how people interact with each other in a sweet moment is really priceless.”
Love says brides are typically nervous when they come in because they’re worried about dresses fitting or looking good. She aims to individualize the experience and encourage her customers.
“You’re helping them pick out their outfit for one of the most important days of their life, so you have this great, great opportunity to kind of build these girls up that might not have great self-confidence and get to know the bride and how she picks dresses and her family and making her feel beautiful,” Love says. “It’s different with each bride.”
The Wedding Studio sells wedding gowns, accessories and bridesmaids gowns. Love goes to market two to three times per year in New York and Chicago to pick out what she wants to carry in her stores. She can see what styles are available and what will be on trend.
“It’s just fun to see what all these designers come up with and create, and then being able to pick out of a huge selection what you want to carry in your store for your brides, and you know what you think your brides in your area are going to fall in love with,” Love says. “It’s fun. It’s challenging, but I love it.”
Love carries plus sizes and starts at a lower price point in Greenwood than she does in Carmel. She works in both of her stores and is currently working on opening a third location.
Family is a huge part of her business, and her niece works at the Greenwood location. Love mentors all her employees and trains them to be professional. Having a store in her hometown makes The Wedding Studio even more special for Love.
“I love Greenwood,” she says. “Greewnood will always be so close to my heart, so getting to bring a beautiful store to the town really is a dream come true.”