Poolwerx, the globally recognized pool service and retail franchise, has recently expanded its footprint to Westfield, marking a significant milestone in its strategic growth beyond traditional Sun Belt markets. The largest pool service franchise in the world, with a vast network of franchise partners and mobile techs, has now added a retail location at 222 W. 161st Street in Westfield.
The newest Midwest location offers a comprehensive suite of services, including in-store water testing, weekly maintenance, equipment repair and replacement, liner installations, leak detection and hot tub services. The move into Westfield addresses a growing need for reliable pool maintenance solutions in the Midwest, as the original Poolwerx store in the greater Indianapolis area was started in Noblesville by a local native.
Jessica Thomas, a U.S. Coast Guard veteran and Indiana native, leads the new Westfield franchise, along with the Noblesville franchise that opened in 2024. Born and raised here, Thomas moved back to the area over a decade ago after serving in the U.S. Coast Guard.
“I have wanted to own a business for years,” Thomas says. “I just did not know what I was good at that was worth turning into a business. I initially looked into opening a franchise coffee shop, but when those plans fell through, I was connected with a franchise consultant who helped me find Poolwerx.”
Thomas was immediately impressed by the Poolwerx brand, its proven track record and the promise of support. Within a week of visiting the support center in Dallas, she was already reviewing the agreement to start the Noblesville location. Now, as the franchise partner and owner of Poolwerx Noblesville and Poolwerx Westfield, Thomas finds fulfillment in providing a positive experience for all her clients.
For residents in Westfield and surrounding areas, Poolwerx offers a trusted solution for maintaining healthy, sparkling pools and spas. As the brand continues to grow, its commitment to quality and customer satisfaction remains at the forefront of its operations. Known for their friendly customer service, Thomas emphasizes employee training with a focus on customer satisfaction.
“We really try our best to focus on customer satisfaction and have been able to hire some great people with good communication skills who understand the importance of customer service,” Thomas says. “Those are things you can’t train—I can teach you how to clean a pool, I’m proof of that. But the other things, you just can’t—and we really want our customer service to shine.”
Poolwerx goes beyond servicing pools or selling chemicals; the team is available to offer advice and support to ensure customers have a healthy pool to enjoy. After all, a pool is an investment and deserves the utmost attention. Poolwerx clients don’t just value clean water, they value clean, healthy water.
“Caring for your pool is our passion,” Thomas says. “You can trust the team at Poolwerx for quality service and products, so you can experience the healthy pool lifestyle you love with family and friends all year long.”
“It has been rewarding to open a business in the town where I grew up, and a town I didn’t know had so many pools,” she says. “It is fun to feel like we are making a difference where we live. My parents both live close and help out, as well as my kids. My fiancé, Jason, is my business partner and my biggest supporter in and out of work.”
The Poolwerx Westfield grand opening party last month had close to 100 friends and family members in attendance, a testament to Thomas’ hard work and the Poolwerx brand.
“Coffee and my family keep me going day in and day out,” Thomas says. “I really want to build a business here that has a great reputation and serves the residents of Noblesville and Westfield well.”
The newest Poolwerx is located in Spring Mill Commons at 222 W. 161st St., Westfield, IN 46074. You can learn more at poolwerx.com/locations/indiana/poolwerx-westfield or by calling the store at (317) 376-3428.
